Sony’s Game Division In Profit
400 Million Yen up: thank goodness for those £3.99 t-shirts, then. We kid.Published 29/01/2009 at 7:57.
By newsbot.
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Whilst everyone (including us, and er, Sony) was forecasting doom and gloom for their financial report, it appears Sony has actually posted a small Q3 profit and its game division has announced a 400 Million Yen profit. Bear in mind this is just for the 3rd quarter of the financial year, we still assume that the figures won’t be as rosey for the full 12 months.
More here, including lots of graphs.
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SteveTheSkorie | 29/01/2009 08:35
Team TSA: Writer
1521 TSA Points | Member since: Oct 2008
I love good news.
toutski | 29/01/2009 09:12
Legend
4515 TSA Points | Member since: Oct 2008
Good news? Surely not!
Pixl1983 | 29/01/2009 09:27
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525 TSA Points | Member since: Forever
Everyone’s having a tough time at the mo, especially the big businesses. But regardless of the dip this recession is causing, companies like Sony will have areas that will do well. Besides, their game division is, I’d say, the best 1st party devs out there.
andytorr | 29/01/2009 10:51
Member
2166 TSA Points | Member since: Sep 2008
Totally agree :) The future isn’t looking too shabby either.
xvLIAMvx | 29/01/2009 11:03
Member
482 TSA Points | Member since: Dec 2008
I remember business studies at school. My teacher always pointed out that food, clothes, fuel and waste are industries that will always be successful. I don’t think I’d be too far off if I add video games. With PSN/Live it’s become a competetive and social past time. With terror, debt, suffering and hard times, it’s an escape to a virtual world where those things are ineffective. Gaming has been reported as a growth industry, on par if not better than tv/cinema. And their gaming division may just be the umbrella to keep Sony from being buried in shit.
cc_star | 29/01/2009 11:21
Team TSA: Writer
12535 TSA Points | Member since: Forever
Don’t be fooled this is bleak, and as bleak as can be.
I’ve looked through the financial report,
On slide number 11 it shows that the games division, had sales of 393.8 bln ¥ which were down 32.2% on the same period in 2007. And the profit on these sales was down 97% from 12.9bln ¥ to a mere 400M ¥. They gave the reasons for this as a reduction in unit sales of PS2, PSP & PS3, and the only reason this never turned into a huge loss was because of the falling production costs of the PS3.
Also in the table at the bottom, it show that PS2 sales were down 53% on the previous year (perhaps obviously) PSP sales were down 12% (despite a new model being out) and PS3 sales were DOWN 9% on the same period the previous year!
And in software sales the PS2 was predictably down 51%, the PSP down 15% and PS3 down 57% !
This is disastrous, hardware down 9% (on some already poor figures the year before) and software down 57% (WTF, did nobody buy any games)
Never take corporate spin at face value, it really is make or break time in ’09 for the PS3.
seedaripper1973 | 29/01/2009 13:13
Member
2423 TSA Points | Member since: Forever
well, may i just direct you to this interesting post i just read…
http://www.thesixthaxis.com/2009/01/29/sonys-game-division-in-profit/#comment-24502
er…
djhsecondnature | 29/01/2009 13:25
Kicking It
1692 TSA Points | Member since: Forever
How is this THAT disastrous? It’s not really a surprise is it? We know that sales are down, we know that the economy is hitting everything hard, so is it really a surprise? No. If we were expecting good sales and then it flopped, that would be disastrous, this is just as expected.
cc_star | 29/01/2009 13:31
Team TSA: Writer
12535 TSA Points | Member since: Forever
PS3 sales down 9% year on year, from what was already a piss poor year the year before.
Gaming division profits down 97% to practically fuck all.
How can you dress it up any other way?
djhsecondnature | 29/01/2009 14:03
Kicking It
1692 TSA Points | Member since: Forever
That they still sold the same amount as their nearest competitor, yet being vastly more expensive?
cc_star | 29/01/2009 14:12
Team TSA: Writer
12535 TSA Points | Member since: Forever
And yet made next to no money, If they had put the billions they had spent into a bank account and not bothered with anything to do with the playstation they would have made bigger returns
djhsecondnature | 29/01/2009 14:29
Kicking It
1692 TSA Points | Member since: Forever
I highly doubt that with the economic climate, they probably would have just lost more.
Watchful | 29/01/2009 15:35
Team TSA: Writer
2703 TSA Points | Member since: Oct 2008
Yet in Oct-Dec the 360 sold 1.5m more units, outselling the PS3 4-3, according to the figures Pixl posted to the forum a short while ago ( http://www.thesixthaxis.com/forum/playstation-news/even-stephen-can-see-its-even/ ).
That overall sales for the year were more or less a dead heat between the PS3 and 360 according to those figures, means the PS3 was leading until the 360 price cut, which led to a predictably dramatic turn around. PS3 is just too expensive at the moment.
Seems Dell in the US are selling PS3s for $60 below RRP, so if that’s the price point at which they’ll sell, Sony need to hurry up with their own rumoured official price cut.
cc_star | 29/01/2009 14:35
Team TSA: Writer
12535 TSA Points | Member since: Forever
Mr 1 Star obviously doesn’t like financial facts
djhsecondnature | 29/01/2009 14:47
Kicking It
1692 TSA Points | Member since: Forever
Mr 1 star doesn’t like anything.
xvLIAMvx | 29/01/2009 11:26
Member
482 TSA Points | Member since: Dec 2008
Good job we have the best game line up then. ;-)