PS3 Box Art Changing

The Slim's new logo makes it's print on the new not-so-slim box art.
Published 03/09/2009 at 9:00 by Lorcan
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You might remember a few weeks ago when we told you that the box art for future PS3 games was going to change. After all, it makes sense now that the Spiderman font, currently stretched up the side of every box on your shelf, is being replaced by the more concentrated and simple “PS3″ logo. Now, I liked the Eyepet art we saw back when we realised that the change was coming,

eyepet

However, the now final template, whilst very similar, looks rather ugly to me.

Ratchet

It might be that I just don’t like the new logo as much (I feel it looks a little tacky) but I think, in the end, the whole thing is just too damn obnoxious. I know that the change is size is subtle, but it’s just a tiny step too far. Similar to the new fonts on the XMB. They aren’t too much bigger, but they just seem to cross a very fine line between being sleek and clunky. The main problem is that there’s just too much dead space above the logos. Had it been the same gap above as it was below, things would look much tighter and pleasing. Here we just don’t get that.

The box for a PS3 game is already squashed down a few centimetres more than your standard DVD, so I just can’t understand why would you want to squash it even more. I know I’ll get told off by you lot for being too picky or grumpy, but that’s just how I feel. If it helps, over the course of this article, it has grown on me a little bit. Maybe it’ll become a bit like the red PS3 square on the spine. That was horrendous at first, but I don’t mind it now. Anyway, I’ll hand it over to you to discuss in the comments.

Comments

Please note that all comments are the opinion of the individual author and not TheSixthAxis.

  1. Maybe it’s made on purpose to stand out a bit, you know to get attention in the crowd :) Personally I think it’s fine.


    • i agree i think its to make it stand out aswell especially if you have parents who go to the shop to buy a game you want for what ever reason such as your birthday or christmas and they end up buying it for the wrong console ¬.¬ damn you mum !! and i like the new logo its much better than just the ps sign.


  2. Loose the PlayStation family logo. Do people really identify with it that much? The PS3 logo is all you need (even the PlayStation Network logo is a little over the top).


    • I agree that the PS logo can go, just lloks like they are putting too much on the bar, the PS3 and Network is more than enough.


    • I agree on the PS logo, that could easily be left out. I guess the PlayStation Network logo is there to signal that this particular game has some online functions and as such serves a function itself. I like that they use some space to advertise that the game is an exclusive.


    • yes the ps logo should go that is so ‘90… but not on the disc. I use that space to write my initial.. so I know the disc is mine when playing with friends…


    • But that logo is so damn sexy!


  3. Sony did state that the reason for the font change was ‘to go back to its roots’. Looks like they are just trying to emulate the success they had with the PS2 by deploying the same marketing they had at that time


  4. if anything i think the PS logo should stay. the PS3 and the PSN stuff can go. the Bluray case will have PlayStation 3 (or the new PS3 logo) embossed on them anyways for people to stupid to realise that its not a blue DVD case for PS2 games.

    On a point about the spacing, i think it might have a gap at the top for bleed on the cut for after its been printed. (perhaps, im just saying that because the design is abit off for a brand like Sony)


    • Regarding the extra space at the top… my thoughts exactly.


      • still…bit odd why they release a box art pic with crop marks?!? lol

        i’m also guessing they have changed the actual BD case…the current ones have the Spiderman font “playstation3″ embossed on them, has anyone seen one yet?

        “You got to have the correct case for the sleve… i mean COM’ON, WHATS WRONG WITH THEM!” sry, just showed my bro the new ads.lol


  5. I don’t mind the change… but my OCD-ish ways will dislike not having them all look the same. Or will it still look the same side-on?


    • They better not change the spines!
      I’m the same as you! I hate when they don’t line up on the shelf!


  6. For crying out loud, why can’t Sony do anything without people moaning or not liking anything they do. Personally I think the new logo stands out alot better, it’s quick and easy to read and there is nothing wrong with the dont at all. I think they have made a good move here in creating a new logo that can easily be used and printed on anything in any small space, it means more people will recognise the label as a more gaming machine I think, like Xbox or Wii. For people to moan about the logo on packaging is getting ridiculous. Do we really need an article about this anyway. Sorry TSA, I love your stuff but this is starting to pee me off with the on going slagging off of anything that Sony want to change. First the complete slagging off of the firmware, which I think is unfair, now the new logo on the boxes…..sheesh !


    • Some of prefer subtlety rather than the nasty ‘in your face’ stuff that Sony are aiming at these days. For me, the Firmware was a disaster, and these boxarts don’t help.


    • If they’re going to make changes to perfectly acceptable designs then I think we have a right to say if we think it’s an improvement or not.


      • but they have changed the main console. the slim will be the playstation 3 unitl the PS4 arrives…It would look daft in 3 years time if all the games, OS and adverts had the original ps3 stuff on them, then 70% of the PS3 consoles in people home wont match


    • HAHA – fair point. the Firmware bashing was over the top imo aswell. I cant see anything to major that i hate it, its only a panel to press on the next game i want to play…(PLAYstation – the whole point of owning it is to play games surely?!?!? not to worry about the size of the font saying “BBC iplayer”.lol.


      • I agree people will have opinions, but come on guys. It’s a LOGO???? Does something saying PS3 at the top of a box, really make a massive problem for you? lol I personally think it looks better. Maybe getting rid of the family logo next to it could be done, but really, it’s amazing how gamers don’t like any change. Go Sony, push that Slim and logo, I think thats the best idea for them. Push it till everyone knows recognises it, and buys the consoles and games. The firmware i think is great too, but just IMO.


      • Ignoring the aesthetics (which are fugly btw.)

        My fan is at full blast all the time on the XMB, so I’m either concerned there is a heat build up and I’ll get YLOD or its just damn noisy, inconvenient and really energy inefficient for just displaying a menu.

        A large enough amount of people are experiencing game freezing

        There are now report that controllers lose connection, and can’t be reconnected even with a full reset of either the SA/DS3 or the PS3 itself.

        So even if we ignore how fugly it is, there are plenty of reason to think Sony have messed up.


      • and can I just add, I’m having all three of those problems.


      • yeah fair point cc_star on the problems with freezing etc, but I think the article that was posted had most people hating the new looks of it. They definitely need to look at the problems people are now having with the fan/freeze etc, strange though that some don’t get it, I think I am lucky to be in that category. Still think moaning about box art is a little over the top though. Everyone knows what Sony are like, bloody idiots lol


      • The PS3 is far more than just a games console and for those of us who use it as sony would like (it does everything dont you know…) the XMB, the PS3’s operating system, is now an ugly, cluttered, mess that we have to tolerate because we apparently cant be trusted to adjust our settings ourselves. If MS forced an update to XP\Vista where they increased font and icon sizes etc with no option to adjust there would be uproar. I dont see how this is any different. Besides, thesixthaxis state this is a site for ps3 and xbox360 news, trophies, and opinions, the title says it all.
        As for the current topic, my OCD side immediately dislikes the boxart change…


    • Completely agree with you on this Bb. Can’t say it justifies an article but raises a good discussion. I appreciate the firmware update (and this) wasn’t warmly received but maybe (in the nicest way possible) TSA staff should think about the objectivity behind casual and average gamers. Sadly, we all became a little jaded and somewhat cynical in our own respective industries which really reflects in how we come across. Recently (just the last week or so) I feel like a few TSA articles simply smack of “old man-itis who doesn’t like change and fancies a good grumble” which is gutting as I (as a relative n00bie) have enjoyed this place no-end.


      • thank you, thats what I was trying to say, but you worded it alot better lol


      • *tips hat and shakes polystyrene cup* ;)


  7. How ridiculous that they changed the long ‘PlayStation 3′ in to ‘PS3′ because of the aspect ratio didn’t scale very well – and then they go and make the same mistake with ‘PlayStation Network’

    Seriously I reckon any Jim Henson creation could do a better job than this lot.


    • I hate that PS3 logo anyway, I hated the very similar PS2 logo too. It’s always looked like something you churn out of a Fischer Price “Baby’s-first-branding” kit.


    • the “PS3″ logo has replaced whats on ALL future games, adverts and software due to the fact that the new slim has that logo on it…like i said in an above post, they cant go having the majority of PS3’s have the wrong branding. the slim will be the most used ps3 by the time the console 10 year life cycle is over, its just what is needed to keep a consistent brand. The old fat PS3 will be the minority, not the console we will see on the side of buses, and on TV so Sony need to stick with the future branding.


      • Which came about because it didn’t scale well because of the aspect ratio. Seriously it did, now they’ve repeated the problem with the PSN


      • i have no idea about the reasons for changing the brand, but all i do know is that the new console has that PS3 logo on it, so it would be madness not to use the branding on everything else… The PS2,PS3 and PSP all have the same sort of style now, maybe that was another reason for doing it. The whole Sony division of gaming has a close style, So as you say cc, the Playstation Network logo is out of brand now, so maybe that will change to PSN in the same style a little later down the road once its established.


      • Following on, i just had a thought. Maybe, buy the time the PS4 comes out Sony want a house hold gaming brand like coke-cola for example…

        PS2 , PS3, PS4 , PSN , PSP, DS3 (Dual shock) , PSW (Playstation wand) all to have the same style… just a thought of years to come


      • Think of PS2 games – did the ugly square “PS2″ logo appear anywhere except on the top of the console?
        Game boxart? No
        Console boot screen? No
        Official Site http://uk.playstation.com/ps2 ? No
        Boxart just had “Playstation 2″ in the elegant Playstation font that has been reintroduced under the new “PS3″ logo (at least on the 3.0 boot screen that is).
        If they wanted consistency with previous generation box designs, they should have done the same again.
        Although I guess then people would complain that it looked too much like a PS2 cover – I guess whatever they do, people will complain.


    • When u say freezing and fan at full speed, I was wondering. Do you have a 60gb model? Only asking cuz my launch model ylod 1.5 years after purchase. Then got a refurb 60gb that then ylod 2 MONTHS later!And both those modelswere freezing all the time. I belive the 60gb are seriously flawed similar to the 360 (but obviously not as bad)


      • I’ve got a 60gb and it hasn’t had problems since the new Firmware.


  8. Does anyone else feel there’s too many logos and typefaces?

    For me it looks really messy, if the box art had landed on my desk to fiddle with the first thing to go would be ‘Only on PlayStation’ after all does that make you want to buy it more?

    Next, “PlayStation Network” bleugh! as cc_star says that’s just compounding the problem. If you have to advertise the PSN do just that PSN or stick with the logo, in the form of the mock sticker that you find on some cases.

    Oh look, what do we have now? Enough space to write PlayStation in big letters with a 3 after it and the PS logo, lovely, clean and simple, by all means use the redesigned PS3 logo for the spine.

    Just my 2p.


    • I think the “only on Playstation” is an America only thing.
      It’s been on all their exclusive’s box arts so far, so I would imagine it will stay like that. Unless they’re going to start brining it over here with the next designs, it’s not something we’ll see.


  9. I like the look of them. Although, that might change when get my hands on one.


  10. i think it looks rather smart. but does this mean the actual box is changing with it or just the cover. if it doesn’t it’s gonna look stupid cos the the box is gonna be a bar reading Playstation 3, then underneath that another bar reading PS3 and Playstation network. what is it with Sony and ugly bars at the moment (dare I mention the new friends list?)


  11. I reckon these are US covers… Probably get proved wrong though ;)


    • Yes they are US covers as R&C :ACIT hasn’t been given a release date for EU yet. US have always had different covers to us, the ‘Only on Playstation’ has never appeared on a EU cover.

      The US box art very much mirrors the 360 set of tags like ‘only on xbox’ for example. Ours will change i think but like the eyepet one as i think this is boxart for EU.

      Anyway who looks at the box once the disc in the system!


      • If some people don’t like the box-art they might not buy the game.


  12. I like it :)


    • I also like it. ;)


  13. I like the new sleek logo and i prefer the new font used.
    But it going to be annoying looking at my game collection and seeing to different box logo designs :(
    But i am with Bilbo_bobbins, we all need to stop being so negative and think about the good things. And SONY is a very large and experienced company, they don’t just make stupid changes they have lots of market research done to make sure they are doing the thing possible.
    So stop complaining and just believe that SONY know what they are doing, because they do.


  14. we get used to it


  15. How a bout a box-art comprimise?
    http://www.thesixthaxis.com/forum/general-chat/new-box-art/
    For the record: I don’t like the grey boxes or the chunky icons on FW3.0 but I like the other stuff and I expect those things to grow on me eventually. As a fan of design I can see the errors that have been made (in my opinion) and it genuinely disappoints me to see a huge company making such amateur mistakes. The aspect ratio thing is a problem they identified themselves (albeit nearly three years after everyone else) and then went and made that same mistake again with the network stuff – that’s crazy!
    Still, I love the product and I expect I’ll get used to the little niggles I have with the design. I always hated the stupid font but I got used to that before they changed it so this will be no different.