3DTV In Every Home In 3 Years – Ubisoft

Kovacs 55 Comments

You might still be on the fence about 3D – or simply unable to justify the cost of moving into the next dimension – but, according to Ubisoft, the new eye-assaulting technology is going to be everywhere in three years. You’re literally not going to be able to go to shops without falling over a 3D TV it seems. Commenting on the company’s appreciation of the new tech to Eurogamer, Ubisoft marketing boss Murray Pannel expresses his belief that 3D is not a gimmick and is here to stay:

“Ubisoft are a big fan of 3D. We were the first publisher to create a proper 3D game with Avatar last year. Ahead of its time in many ways because the technology was in its infancy and you couldn’t buy 3D TVs at all.The truth is I think it is a technology that’s coming. We can’t ignore it. It’ll start slowly this year. But like HDTV I wouldn’t rule out the fact that this will be installed in everyone’s living room in three year’s time, and for us to be in a position to have content that could really look absolutely amazing in 3D.”

Still not convinced 3D is the future? Murray recognises the current apathy felt among some potential adopters toward the pricey concept. He continues:

“For the naysayers, if you like, I would say, ‘Just watch this space’, because when you have global corporations like Sony pushing 3D as hard as they possibly can, Sky, equally, showcasing 3D content on TV, I believe it will become a much more important part of consumer electronics than a lot of people believe.”

Just for the record, TheSixthAxis supports all dimensions equally.

Source: Eurogamer

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55 Comments

  1. I’m not gonna buy one just to prove them WRONG.
    And because I’ll be a poor student..

    • i’m gonna buy you one just to prove YOU WRONG :D

      • This was my plan all along.. you better keep your word :D

  2. as soon as i can get a decent 42″ for £5-600 then i’m in. Until then 3D can kiss my hairy….

  3. Utter toss, I ordered my Samsung UE46C6705 today, and I’m gonna stick to it for years to come, and deliberately avoided a 3D model.

    • That seems a bit of a silly thing to do, cutting off your nose to spite your face so to speak. If you’re buying a unit now it’s worth having a 3D model if only to future-proof it and improve it’s resale value (if you’re the type to sell on your old TV’s). Especially as a PS3 owner…

      Most TV’s now are being made 3D compatible but not sold as a 3D system, allowing people get the glasses and bits at a later date. This is the way it will go, which is what Ubi are referring to. By next year pretty much every flatpanel TV you buy over 30″ will be 3D Ready, even if it’s not sold as a 3D system with glasses etc included.

      I fully agree with Ubisoft that there are too many massive companies involved with the 3D push for it to not succeed – every major movie studio, every major TV manufacturer, and major broadcasters like Sky. 3D is here to stay.

      • @ Aponomis.

        Is it possible we can pro-create??

    • As long as it makes you happy that’s good, but I have a feeling you’ll soon have buyers regret. :O

  4. I’m not getting one until they create one that doesn’t need glasses *and* doesn’t make me feel ill watching it ;)

    • They exist, but they wont get put into production. problem is they need the viewers to be sat directly in front the set. (well 5 degrees +/- i believe) It works a bit like a DS3 but on a massive scale.

      Take a look at this: http://www.engadget.com/2010/01/10/intel-shows-off-glasses-free-3d-demo-now-this-is-more-like-it/

      You never know, in a few years they may find away to incres the viewing angle and make it ‘home ready’

    • There are versions but nothing that is viable for in the Living Room, it’ll be 5-10 years before there is a viable solution that isn’t hugely expensive IMO. Probably involving some kind of holographic projection!

      On the subject of making you feel ill – have you actually tried the tech used for the home TV market? It is designed not to make you sick because the glasses are actively controlling what each eye sees and each eye sees a full 1080p image. It’s doesn’t rely on an optical illusion through polarised glasses at half-resolution – which is the system that gives some people headaches in the cinema…

      • You either shut the fuck up…. or i’ll carry on regardless..
        ‘@ Aponomis.

        Is it possible we can pro-create??’

  5. Nope, a lot of people I know are only just getting HD TV’s, and that is because they have to. And HD has been around a long time.

    The only HD Screen in our house is my 20″ TV in my room :/

    • Thats the problem, people think 3D is to fast and HD has only got here. Truth is, HD is old tech. Ill get a 3DTV or projector sometime next year i think, wait to see what the competition creates in terms of picture quality and price

    • But the point by next year anyone who goes out to get an HD TV ‘because they have to’ will also be getting a 3D TV because they will be one in the same thing!

      It doesn’t make sense for TV manufacturers to continue making none-3D panels as well as 3D panels. They will just make 3D panels and make a nice margin on the 3D glasses they sell separately futher down the line…

      When people realise they don’t need a new TV but just need to get the glasses it’s uptake will increase faster than HD. It’s sort for like making everyone 3D compatible by stealth! It’s similar with the PS3 games and Blu-rays, soon people will be buying 3D content whether they want it or not as it will be one in the same thing, so there will be lot’s of anti-3D people with a 3D capable TV and 3D content that are just a pair of glasses away from being a convert…

      • i can’t be arsed…i’m getting a 3d tv wether (i’m not happy on spelling) you cunts like it or not…

  6. I won’t (read: parents) end up getting a 3D TV anytime soon but I don’t see why people are so completely against it? I mean, it’s all optional and in no way a forced upgrade, right? If you want it, buy it. If you don’t, don’t. Simple?

    I say bring it on.

  7. only just got a 42inch samsung last year. I think they fail to realize most people have just gone HD.

  8. I shall await a lottery win before considering this.

    • I will happily accept a 3Dtv off you when you win and let you know what its like before you consider buying 1

  9. While I can see it becoming the next big tech the way that HD has, three years is just ridiculous. At the moment I don’t know anyone with a 3D TV. It was a lot more than 3 years ago that HDTVs started to be sold en masse and I still know people without one, even quite technically minded people. Plus HD has more benefits to more people than 3D

    • But the 3DTVs are good HDTV’s, so the chances are that in 2 years, maybe even one year, all TVs on the shop floors will be 3D. Then it will be a feature waiting to be used if needed. The tech needed to make HDTV’s into 3DHDTV’s isn’t a lot, so i wouldn’t be surprised if 3 years happens.

      Those people you know that dont have an HDTV will end up buying a 3DTV if they go shopping for a new set this time next year. They wont have a choice, as the majority of sets will be 3D ready. Bit like the people who went out and bought HD sets only to plug a SD freeview box into them. They got an HD one as it was the only thing available.

  10. nice! my cat only has 3 legs and im sure he would appreciate a jet pack

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