First Kinect Adverts Revealed

Dan Lee 33 Comments

Adverts for Microsoft’s Kinect have recently appeared online – to much derision.  As you would expect, they are aimed at the family market with lots of smiling, happy faces, nice living rooms and the tagline “you are the controller”.  The games being advertised are Kinect Sports, Joyride, and Kinectimals.  Whilst not the best adverts in the world, they certainly aren’t the worst – although the third one just creeps me out.

Source: Press Start Games

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33 Comments

  1. These are probably some of the worst adverts I’ve ever seen

  2. Smart idea. Focus on the people. That said, that last one is going to confuse the hell out of people who know nothing about Kinectimals. What is this? Some sort of nacrolepsy sim?

  3. That Kinectimals-commercial is downright awful in every way and almost made me throw up.

  4. Unfortunately i can’t view them as i’m on my phone. I’m sure ms will market the hell out of this though. I’ve actually been impressed by the amount of ads i’ve seem from sony for move, they don’t normally bother but they’re on buses and bus stops and everything. I’m sure when ms get this campaign into full swing you wont be able to turn around without seeing an ad.

    • I am viewing it on my iPod touch 2 gen but I can only watch YouTube vid if it’s a diferent format I can’t watch it

  5. I got one word : BAD with capital letter
    They could have gone apple’s way with” this changes everything” and introduce the technology and how it works… It would convince a lot of people buying it.

  6. they are soooo 2007 :-D

  7. If this sells by the hot cakes then we can safely put it down to MS’s aggressive advertising. It’s one thing that Sony constantly fails at, you disagree? well i have people at work who own a PS and they had no idea on what Move was until i told them about it.

    • Yes. But the Xbox360 dashboard also helps in spreading the word about upcoming hardware and games.

      It’s handled much better than Sony does this with the XMB/PlayStation Store. But then again, I do like my XMB clean and nifty, so it’s a bit of a double-edged sword.

    • Same here. Handfuls of friends with a PS3 and only a fraction of them know about Move… and that’s because of me telling them!

  8. I cant put my finger on why, but these ads feel flat and dull. I had no interest in getting a 360 and Kinect and after watching those, I still have no interest in getting a 360 and Kinect.

    I am very surprised in the methods and style being used by MS o promote this? Sony have a real fresh style and you can tell a PS3 ad by the sounds and look. I mean the Uncharted 2 adverts were awesome, The Move ads are cool and KB – Well that man is a legend! Ninty have the wholesome style going on, yeah maybe very celebrity based, but it never feels grubby or forced, just some familiar faces telling you about their outings with Mario.

    I mean the best ad they did was the Gears/Madworld ad. These efforts are shite………

  9. Oh wow, I got dissy with the first ad. Why does it have to do that?

  10. That 3rd ad…. is shockingly frightening

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