Andrew House Becomes SCEI President

It has been announced that CEO and Co-COO of Sony Computer Entertainment Europe, Andrew House, has now been appointed President and Group CEO of Sony Computer Entertainment International.

Kaz Hirai has taken on a chairman role.

The company also announced the retirement of Akira Sato, Chairman, effective August 31, 2011. It was also announced that as of June 28, Ken Kutaragi has retired from his role as Honorary Chairman of SCEI.

House has been a busy man since joining Sony:

“House joined Sony Corporation in 1990, where he worked in corporate communications for five years. In April 1995, he was transferred to SCEI and assigned to the marketing and communications division, where he made a significant contribution in successfully launching the original PlayStation computer entertainment system and its business during its early stages.

In March 1996, House was promoted to Vice President, Marketing of Sony Computer Entertainment America, where he led SCEA’s efforts to establish the North American market for the original PlayStation as well as formulating and executing the market strategies which led to the successful launch of the PlayStation 2 and PSP (PlayStation Portable) businesses.

House was also instrumental in developing the PlayStation brand into a household name in North America. In addition to his marketing responsibilities, he also led the Third Party Relations from 2000, as well as Developer Support from 2003, making sizeable contributions in establishing and maintaining firm relationships with third party game developers and publishers in North America as well as growing content alliances.”

Source: Press Release