Article written by Tuffcub.
Published on 02/11/2011 at 10:25 AM.
The rather fabulous ‘Michael’ advert which featured a host of PlayStation characters was the most shared advert in the UK last month.
Created by Los Angeles agency Deutsch as part of the Sony’s Long Live Play campaign the advert was shared almost half a million times, easily beating the introductory advert for Siri into second place.
The advert now has close to ten million hits on YouTube but will not be seen on UK television channels, instead PlayStation and DanceStar Party have sponsored The Only Way Is Essex.
Source: Internet Advertising Bureau