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Sony Announces New "First Party Publishing" and "Online Service" Divisions

Megaton.

In news that will almost certainly rock your world and turn your breakfast all upside your head, Sony have restructured a little bit.

From the 1st of April (yeah, I know) Sony, or at least SCEJ, will have new “First Party Publishing” and “Online Service” divisions. The former falls within publisher and developer relations, and the latter sales and marketing.

From the same day, president Hiroshi Kawano will oversee business strategy, explains the press release.  Hopefully this means that The Last Guardian will either appear, or vanish.

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10 Comments
  1. Omac_brother
    Member
    Since: Nov 2011

    So are these entirely new divisions or have these existed under a different name/encompassed in a different department? If they are entirely new, Its a good sign that Sony realise that these are areas that they need to do better in, especially the Online Services marketing.

    Comment posted on 27/03/2012 at 09:07.
  2. hazelam
    Member
    Since: Feb 2009

    the leader of the decepticons is taking over sony?
    AWESOME! ^_^

    Comment posted on 27/03/2012 at 09:42.
    • Watchful
      Team TSA: Writer
      Since: Oct 2008

      I think you imagined an extra ‘r’. :-)

      Aren’t you normally of the opinion that the Decepticons run SCEE anyway? :-p

      Comment posted on 27/03/2012 at 10:20.
      • hazelam
        Member
        Since: Feb 2009

        nah, decpticons are competent as well as evil, so it couldn’t have been them. ^_^

        Comment posted on 27/03/2012 at 11:40.
    • hunterstryfe
      Member
      Since: Feb 2009

      It said Megaton not Megatron

      Comment posted on 27/03/2012 at 11:04.
      • hazelam
        Member
        Since: Feb 2009

        i know, that was kinda the joke.
        pretend like you misread it and react to the misread version.

        i never said it was a good joke. ^_^

        Comment posted on 27/03/2012 at 11:42.
      • Bladesteel
        Member
        Since: Sep 2008

        It was a good joke, until you explained it.

        Comment posted on 27/03/2012 at 15:42.
  3. bunimomike
    Member
    Since: Jul 2009

    That’s interesting. I’m often first to lambaste Sony for marketing (or lack thereof) and I’m wondering if these new divisions will help address what appears to be utter amateurishness on their part with certain titles, merchandising, promotion, etc.

    Comment posted on 27/03/2012 at 13:38.
  4. JBoo
    Banned
    Since: Oct 2011

    This comment is hidden.

    Comment posted on 27/03/2012 at 15:54.
  5. Foxhound_Solid
    Is a smart cookie.
    Since: Dec 2009

    Hummmm tidying up it seems….

    Comment posted on 27/03/2012 at 18:44.

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