The drag racing game that Apple demonstrated at their last conference – CSR Racing – might well be free to download and play, but the sheer amount of IAP (in App purchases – additional payments the player can make) available means that the studio is turning over $12 million a month in revenue.
The game is essentially free, but you can pay real cash to get quicker delivery of your cars, increased boost and more. You can even buy IAPs to increase your in-game cash and gold reserves. It’s technically possible to do without, but you’ll need to grind a fair bit and progress will be slower.
“CSR is currently making $12 million a month in terms of revenues. So we think that’s quite high, and compares very favourably overall,” said NaturalMotion’s Torsten Reil.
“We’ve achieved that figure without user acquisition, so we’ve done it all through organic downloads, and we think that’s really really important because we think that the margin on these games are much much higher than they would be on games that rely on user acquisition to be pushed up the charts,” he added.
Some of the IAPs are fairly cheap minor payments, but some, like “Bank Vault” and “Gold Mine” (for cash and gold respectively) are a cent off $100. For the dedicated, and for those that want to be at the top of the leaderboards and winning all the races, those payments are sometimes too much to resist.
NaturalMotion have acquired Brighton based Boss Alien.