Article written by Alex C.
Published on 03/01/2013 at 08:25 AM.
E3′s going to be a bit more spread out this year, but just like those people who remind you “it’s only 365 days until next Christmas” after you’ve gorged yourself on far too much turkey, Microsoft mouthpiece Larry Hryb has inexplicably added a countdown to his Major Nelson blog ticking away until Los Angeles this June.
“And it’s on…” he teases, presumably hinting at something other than a pile of unwanted Kinect games and another exclusive Call of Duty playthrough – hopefully this year we’ll get a brand new console and all this speculation and forward thinking will be rewarded.
I’ll be honest though, this is clearly just a PR thing to get people talking, it’s just a plug-in from another site and the fact that there’s absolutely no other information in the blog post is somewhat cynical, too. Judging from my RSS feeds this morning though, he’s been entirely successful.
Microsoft have been lucky for the last couple of years at E3 – the company’s focus on casual games hasn’t managed to alienate the core gamer, and multi-format titles still continue to sell better on 360 here in the UK too. But this E3 they need to reboot, refocus and convince everyone that they can still cater for the hardcore.
That countdown doesn’t do that, but hopefully what’s at the end will.