Puma Sign Up For Dress

As we mentioned a while back, Dress is no longer an integral part of Home.  To cement this theory, Puma have signed up as the first fashion label to back Dress, showcasing their 2008-2009 line.

According to the link, Dress functions as an advanced ‘interactive fashion magazine’ where consumers can select and try on different outfits. The most innovative feature of dress is it’s true to life representation of fashion models (rather than avatars) and fashion items and clothing.  Dress will eventually utilize PS3’s PLAYSTATION Network allowing fashion lovers to share and rate their original fashion designs and also host fashion shows and contests.


Dress was once thought to be part of Home.

Via NeoGAF.