“The world’s most passionate online gaming community can now connect, compete and improve their Call of Duty multiplayer experience,” says the press release that’s already had its thunder stolen overnight, “through Activision’s innovative new online service, Call of Duty Elite.”
We’ve covered most of the details this morning, but it’s perhaps worth doubling up so as to avoid any confusing over what’s included and what’s extra – or, indeed, Elite.
First up, it’s a Beachhead studio product, and will offer “cutting-edge features that significantly enhance the franchises’ multiplayer experience and deliver a new level of social engagement that will unite more than 30 million players worldwide.” Pure PR speak, of course, but it’s certainly new stuff.
“Additionally, the service will offer exclusive, high-production value, original entertainment programming designed exclusively for the Call of Duty community.”
Eric Hirshberg, CEO of Activision Publishing says that the average CoD player player spends just short of an hour every day playing multiplayer. “That is more than the average Facebook user spends per day on Facebook,” apparently. Elite, then, is set up to unite and “super charge” that community.
“Whether it’s allowing you to connect with your friends, or people of a similar skill level, people who live in your city, people who share your favourite passions, join competitive clans or social groups, or upload, view and comment on the incredible mass of player-generated content, or watch and comment on exclusive created content, Call of Duty Elite will give people more ways to connect with fellow players than ever before.”
“Elite will also allow players of every level to improve their game with an intuitive suite of tools, and compete in tournaments for both real and virtual prizes.”
The first game to include Elite is Call of Duty: Modern Warfare 3. Activision are breaking the service down into three distinct areas:
- Connect: Call of Duty Elite gives players unprecedented control over their multiplayer experience, transforming it into a true social network. Players can compete against friends, players of similar skill levels and players with similar interests, join groups, join clans, and play in organised tournaments. They can also track the performance, progress and activity of their entire network, both in the game itself, as well as through mobile and web interfaces. Elite will be an “always on” way for players to connect with the Call of Duty community.
- Compete: Call of Duty Elite establishes the most exciting, competitive environment in a multiplayer game. Players will have available a constant stream of events and competitions, tiered to group them with those with similar abilities. Both in-game and real-world prizes will be rewarded to all skill levels.
- Improve: Call of Duty Elite is like having a personal online coach. It provides players with a dynamic strategy guide that tracks their statistics and performances down to the most minute details. It can show gamers how they stack up against their friends or others in the community. Tools and information are provided so players can learn and up their game.
“Carrying forward to future Call of Duty games,” continues the press release, “Elite will chronicle a player’s gameplay history in a cohesive career record, keeping track of every kill, every game and progress.”
“Many key features of Call of Duty Elite will be available to Call of Duty players free of charge. Additionally, for players who want to up their game, Call of Duty Elite will offer a premium membership with a wide range of state-of-the-art services, exclusive entertainment programming and all-inclusive game content for less than the cost of any comparable online entertainment service currently in the market.”
No pricing, as expected, but what are your thoughts?