Activision’s Call of Duty franchise is the king of the first-person shooter genre, at least by sales volume anyway. But Electronic Arts hopes that can all change with the help of their Battlefield franchise, which is why the war of words between EA and Activision will not stop.
EA predicts that the days of Call of Duty dominance are numbered, and it’s only a matter of time before Battlefield takes the retail crown.
Speaking to MCV, EA’s European senior vice president, Jens Uwe Intat, was confident that the superiority of Battlefield 3 over Call of Duty: Modern Warfare 3 will be enough to turn the tide. “Certainly. The only question is when that day will be… And for me, the sooner the better.”
“With Battlefield 3 we have a superior games engine and top notch product. We are convinced that we will, in fact, have a better product than our key competitor.”
So how does Activison view the threat of EA’s Battlefield to their commercial supremacy? The company’s CEO Eric Hirshberg told MCV that they do not “pay much mind looking at what the competitors are doing”. He goes on to say that he believes “EA talk about our games in the press more than we do.”
Well it appears that Activision have every confidence that no matter how hard Electronic Arts try, they will still sell more Call of Duty games than EA can of Battlefield, and they’re not going to let their lead slip so easily.
We guess we’ll see who really is right when Battlefield 3 and Call of Duty: Modern Warfare 3 go head-to-head this November.