Activision’s Call of Duty franchise is the king of the first-person shooter genre, at least by sales volume anyway. But Electronic Arts hopes that can all change with the help of their Battlefield franchise, which is why the war of words between EA and Activision will not stop.
EA predicts that the days of Call of Duty dominance are numbered, and it’s only a matter of time before Battlefield takes the retail crown.
Speaking to MCV, EA’s European senior vice president, Jens Uwe Intat, was confident that the superiority of Battlefield 3 over Call of Duty: Modern Warfare 3 will be enough to turn the tide. “Certainly. The only question is when that day will be… And for me, the sooner the better.”
“With Battlefield 3 we have a superior games engine and top notch product. We are convinced that we will, in fact, have a better product than our key competitor.”
So how does Activison view the threat of EA’s Battlefield to their commercial supremacy? The company’s CEO Eric Hirshberg told MCV that they do not “pay much mind looking at what the competitors are doing”. He goes on to say that he believes “EA talk about our games in the press more than we do.”
Well it appears that Activision have every confidence that no matter how hard Electronic Arts try, they will still sell more Call of Duty games than EA can of Battlefield, and they’re not going to let their lead slip so easily.
We guess we’ll see who really is right when Battlefield 3 and Call of Duty: Modern Warfare 3 go head-to-head this November.
quinkill
The recent huge sway of public opinion against call of duty is looking to make the race for the top shooter 2011 a lot more interesting. I’m more or less sold on Battlefield 3 over COD but i’m still going to play both, it’s just I think i’ll spend more time on the Battlefield multiplayer than COD.
InternationalGamer
That is a big statement.
Sympozium, cyclone tornado AGAIN!
I’d lol if it failed miraculously I really find modern warfare shooters to be boring now but that’s just me, besides theirs a new Serious Sam around the corner which looks much more fun…
….seriously EA? I really dislike how they go with there PR
a inferior race
The only game that I can see possibly beating COD is GTA but I don’t expect to be buying any of these. Heck I only bought BF1 on New Years Day.
Rocket_345
Looking forward to getting both this year. They will be Xmas presents though as i never have money to fund my gaming that time of year so which one i will play first will be tough.
iAvernus
I doubt it. BF3 is the better game, but that doesn’t mean it’ll sell more than MW3.
I’ll be getting BF3, and wait to see how MW3 turn out before I make up my mind on it.
grimm
All the kids will still want CoD and all the other kids will still want the game that their friends have so they can play online together. The kid that gets BF3 instead will cry until he gets CoD.
This is the kind of thing that EA are up against.
Smallville2106
Didn’t they say this about BFBC2. I will be picking up BF3 but pretty sure MW3 will sell bucket loads more.