Today’s Massive Poll has been suggested by philbert8. He is unaware that he suggested it, but his comment here gave me the idea.
Concept trailers, pre-rendered trailers and teaser trailers are popping up on TSA more frequently than ever before. As part of the TSA news team I’ve posted quite a few of these videos and I’m beginning to wonder if we should be posting them at all.
The Dead Island teaser trailer contained no game-play footage at all, but went viral thanks in part to hundreds of gaming websites posting it. Overnight, the title went from being almost unknown to a must have pre-order.
The trailer was a fantastic two minute movie and went on to win the Gold prize for Internet Film at the Cannes Lions International Festival of Creativity. Since the teaser was released it has become clear that the game is more about smashing zombies with a chainsaw – heart wrenching scenes of children being bitten are few and far between. Alex previewed the game and said ‘What it’s not, for good and bad, is anything like that teaser trailer. ‘
I appreciate that publishers need to build hype for their games, it’s a tough market and bad sales can close down an entire development team, but do these teaser trailers serve any purpose other advertising the game? Obviously all trailers are adverts – to a degree – but most include game-play footage, which allows you to judge the title. We certainly see a decent amount of activity on most of the teaser trailers we post, suggesting a good level of interest in them. But is that just aimless curiosity or an actual desire for information on the game being shown?
So dear readers, my question today is, are you actually interested in these teasers? Are they big adverts that publishers are sneaking in to gaming websites under the guise of a trailer or do you like watching them to get the ‘feel’ of the new game?