Asda has announced that it will be selling Mass Effect 3 from midnight tonight for £37.97.
Andrew Thompson, Games Head of Asda, said:
“Mass Effect 3 is set to be a huge hit with the gaming community so we want to make sure it is affordable and available to play as soon as the clock strikes twelve.
We are not only stocking the game nine hours ahead of other retailers but we’ll also be selling it for the competitive price of £37.97.
With stock not as widely spread for this big release, Asda really is the top destination for games enthusiasts this Friday and for future releases.”
200 Asda stores will be taking part in the launch tonight. No other retailers have currently announced plans for Mass Effect 3 midnight launch events.
Mass Effect 3 will release on PS3, Xbox 360 and PC tomorrow, and will be available at most entertainment retailers. GAME & gamestation are not selling the title at launch.
Source: Press Release
Forrest_01
& so the supermarkets are now driving the nails into the cofin of Game by announcing a launch that they cannot even compete with (as you need stock to sell at a midnight launch!).
Sad times.
GTRsannin
I got mine yesterday and so far it has been good better than the 2nd in my opinion
job
i’ll wait for the psn release at 79.99 probably.
aerobes
49.99 apparently. At least in the UK.
Smallville2106
Will people actually go and queue for this game? Never played a Mass Effect game so don’t know what it’s like.
aerobes
Doesn’t Asda midnight launch every game? At least the 24 hour ones.