“I fundamentally believe that the initial market that we need to make sure we appeal to with any new platform,” he said, “is really the gaming audience.”
“They will be the supporters of your platform and they will help propel the installed base.”
Hirai also acknowledged that whilst the PlayStation 4 would have non-game applications, they won’t be emphasised at this stage in the console’s reveal process – that’s in stark contrast to the way Microsoft presented the Xbox One last week.
“After we establish the platform as a video game platform,” he said, speaking about when the company might start to introduce those apps. “We want to make sure that we are there for the gamers with our PS4 as well. They will go beyond this, but they’ll definitely start with gamers first.”
Both consoles are expected to release later this year.