Two years ago the “well-known chicken meat products suppliers in Fujian”, Sumpo Foods, bought Digital Extremes to help weather the frisky chicken meat market. This actually happened, and it’s happened again, but Sumpo is now called Leyou and they have snapped up Splash Damage, creators of Dirty Bomb.
They also purchased Fireteam and Warchest, both of which are involved with online multiplayer considerations. Now you may be wondering why a chicken supplier – one to KFC, no less – is buying up video game developers?
According to the annual report for the year ended 31 December 2015 (the “2015 Annual Report”), the Group continues to face an arduous task in respect of the Poultry Business, where, despite efforts to improve raw materials procurement, feed production, breeder and broiler breeding, broiler slaughtering and process, quality and safety management and sales mix rationalisation and channel expansion, the management of the Group still has limited control of the business results and profitability under the harsh operational environment in the PRC. The 2015 Annual Report also stated that the global market for video games industry continued to experience healthy growth despite a slowing world economy.
Chickens are apparently more risky than making video games. Who knew?