Awooga! Hype klaxon! Awooga! Sony have sneakily launched the official PlayStation 5 website for the UK, there is not much on it at the moment but could a full reveal be on the horizon? Rumours suggested that Sony would unveil the console tomorrow but as no invites have gone out for an event those rumours appear not to be true.
However, we do know that Sony are doing things very differently this time around, there won’t be a big E3 unveiling of the console and we already know quite a lot about the machine thanks to an interview in Wired. If Sony don’t need to spend a fortune on a big E3 show, why would they spend a fortune on a big console reveal? No need to fly hundreds of journalists across to LA for the launch when they can generate just as much hype with a web broadcast. Maybe something will happen tomorrow after all…
While we wait to find out the PlayStation 5 website has a sign up for those interested in the new console.
“We’ve begun to share some of the incredible features you can expect from PlayStation 5, but we’re not quite ready to fully unveil the next generation of PlayStation,” say Sony, “Sign up below to be among the first to receive updates as we announce them, including news on the PS5 release date, PS5 price and the upcoming roster of PS5 launch games.”
Earlier today we revealed that Sony where waiting to see if Microsoft will blink first and reveal the price of the Xbox Series X before they reveal the cost of the PlayStation 5. Sony CFO Hiroki Totok gave a more detailed explanation of how the final price will be set during an earnings call.
“First, we must absolutely control the labour cost, the personnel cost. We will definitely control that,” he said. “How much can we prepare initially, we will work on the production and the sales and we will have to prepare the right volume.”
“What is not very clear or visible is – because we are competing in this space – it’s very difficult to discuss anything about the price at this point. Depending upon the price level, we may have to determine the promotion that we are going to deploy and how much costs we are prepared to pay. So it’s a question of balance.”