Here is the full UK ad for EA’s FIFA 10, as mentioned yesterday it is themed around ‘How Big Can Football Get?’ taking its inspiration from the ridiculously huge volume of people FIFA 09 online. Wayne Rooney again takes centre stage along with a host of stars from around the world. This ad premiered in today’s big Manchester derby, although this Internet footage is missing the PlayStation branding which was shown on TV both at the start of the ad and the end.
Here it is in all its glory:
nofi | 20/09/2009 17:10
Wants a custom tag.
4245 TSA Points | Member since: Forever
First time I’ve seen it – this and the Shift one look great, nice job EA.
cc_star | 20/09/2009 17:12
Team TSA: Writer
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The PlayStation branding was particularly noticable on the TV spot, with the PlayStation branding at the start, and PS3 & PSP at the end – So it looks like their marketing arrangement has continued, I wonder if they do the same with Madden in the US?
Person678 | 20/09/2009 18:10
BOOM! Headshot!
1779 TSA Points | Member since: Jan 2009
And also, notice the DS3s throughout.
gazzagb | 20/09/2009 17:12
Master of speling mitakse
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Decent ad, although the music didnt fit at all. Common its football. Not the can-can.
Gastos84 | 20/09/2009 17:13
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I have no interest in the game, but that advert was brilliant. Nice job whoever is responsible!!
Hodgi92 | 20/09/2009 17:14
The Thumb
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Brilliant.
C_S15 | 20/09/2009 17:14
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Nice to see EA finally backing their excellent advertising with some excellent games. Well done to them. Activision: take note.
Doddsy | 20/09/2009 18:31
Totally Oscar Mike
708 TSA Points | Member since: Jul 2009
I know it is said over and over but EA have really smartened up.
Whenever there vast fortune means they can now take risks. For years they piled us with absolute rubbish, sure a few good games amongst them but most were just repitions with a tweak. Dead Space, Mirror’s Edge and now Dante’s Inferno plus the free DLC Bad Company recieved show they are sarting to care for their gamers.
Activision will die under Kotick
cc_star | 20/09/2009 18:40
Team TSA: Writer
7568 TSA Points | Member since: Forever
Kotick understands that only about 1% of people who buy games like Guitar Hero and CoD go online and moan about him, so he or any shareholders won’t mind too much.
What will happen though is what happened to EA a few years ago, even the mass market will tire of annual incremental updates to big franchises, which is why EA made a corporate decision to invest in new franchises, like ME & DS and to focus on metacritic ratings for their old franchises like FIFA with the stated aim to achieve 90%+
gazo69 | 20/09/2009 17:15
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Frank Sidebottom FTW!
bunimomike | 20/09/2009 17:17
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After seeing the ad, Kotick will probably be Googling the words “ten zillion” to see if there’s a chance of another over-priced edition of Call of Duty being made.
cc_star | 20/09/2009 17:23
Team TSA: Writer
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I was gonna say – Kotick will see this ad as a new pricing structure
shrimpeh | 20/09/2009 17:30
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Wow great advert. Just fuels my enthusiasm for this game.
Carl | 20/09/2009 17:43
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That’s awesome
Yung Jones | 20/09/2009 18:05
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816 TSA Points | Member since: Mar 2009
Now that video was just plain awesome.
Scholes_Goals | 20/09/2009 18:08
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Great spot to drop it into as well, plenty of hype before easily the best game of the year so far!
BadBoyBoogie | 20/09/2009 18:35
Let There Be Rock
2688 TSA Points | Member since: Mar 2009
Good advert. Not sure about the can can in a football advert though!!
mynameisblair | 20/09/2009 18:40
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3854 TSA Points | Member since: May 2009
Sony is back in the game.
ER-nut | 20/09/2009 19:29
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i agree…
iNsAnE_gAmInG | 20/09/2009 19:24
* Banned *
-1930 TSA Points | Member since: Jul 2009
This video is mint!
I take preference to last years though, it was longer and generally better.
Timesh1993 | 20/09/2009 22:17
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I agree, made me want to play online did last years one don’t know why though.
ShovellyJoe | 20/09/2009 19:35
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Does it really make a noise like that when you tackle someone? Sounds like a bomb being dropped, haha.
iNsAnE_gAmInG | 20/09/2009 19:38
* Banned *
-1930 TSA Points | Member since: Jul 2009
I highly doubt it buddy.
Would be humorous tackles do sound like that though.