I’ll admit that when this press release popped into my inbox I thought that I was seeing things – it’s been a long week! As it happens, the email was real and 2K Games have announced today the start of its experiential Mafia II Pop-up Barber Shop Tour, where shoppers can receive a free shave, haircut and exclusive Mafia II T-shirt – simply by turning up.
“Shoppers at six of the country’s most prominent city centre shopping malls not only have the chance to get some hands-on time with the game at Joe’s Mafia II Barber Shop, but they can also receive a free professional haircut courtesy of American Crew, a leading men’s grooming supplier.
Not only that, everybody who has a shave and/or haircut will also receive a special leaflet, courtesy of popular glamour model, Lucie Self, that can be redeemed at any Game store in exchange for a fantastic free Mafia II T-shirt when they purchase a copy of the game.”
The list of locations and dates is as follows;
- Basingstoke – Festival Place – 27th August
- Birmingham – Bullring Rotunda Square – 28th August
- Reading – Oracle Centre – 30th August
- Westfield – Southern Terrace – 29th August
- Newcastle – Northumberland Street – 1st September
- Manchester – Trafford Centre – 2nd September
As a fan of mooching free stuff, I’ll definitely be there!
UPDATE – 2K has confirmed that two of the dates they issued were wrong. Reading will actually take place on 30th August, with Westfield on the 29th. The article has been amended to reflect this.
Source: Press Release
Bilbo_bobbins
interesting, I needed a haircut, but they are all too far away for me :(
acridweasel
150 miles to Basingstoke is the closest one to me.
Is that a bit far for a haircut, even if it is a ‘professional’ one?
I should imagine so.
jonwaters34
I already have this game pre ordered which should hopefully be arriving on my doorstep today in time for me to play this tomorrow when I get home. Unfortunately no t shirt for me because of this.
AG2297
Ill be walking past the Birmingham one. It will look the most random thing there in a long time.
shields_t
That is just plain weird, shame there aren’t any London dates, I could do with sorting out my barnet.
Rocket_345
NOOOOOO. Going to Birmingham on the 29th. :-( :-( :-( :-(
hazelam
i’m letting my hair grow, and i don’t need a shave, unless they do legs.
but then they aren’t going to be anywhere near me anyway.
DrNate86
What a bizarre offer!
Forrest_01
But is it an offer you can’t refuse?? :)
ico
Typical! I’d have been tempted by the Reading one as it’s near my work but I’m on leave that day as it’s Bank Hols. Usually pay £11 for some unexperienced gumbo to be let loose on my hair so to have had a freebie from a ‘leading men’s grooming supplier’ well, I would have been all over that like a rash. Shoot.
Vaile23
fuck, thought that said wakefield! would have been ideal…
samiro05
I’m gonna go to the one in the trafford centre but it’s a shame about the free T-Shirt only for Mafia II purchased on the day, I will have mine tomora hopefully!