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Sackboy Goes To The Movies
32
PlayStation to sponsor Five movies.
Published: 15:15, 18/01/2011 by Tuffcub.
14Pop quiz: Name three things associated with UK television station Channel 5? Correct! CSI: Crime Scene Investigation, CSI: Miami and CSI: New York. Joining this forensic threesome will be PlayStation’s very own Sackboy, although sadly he will not be the lead role in CSI: LittleBigPlanet. Instead, he will be re-enacting famous movie scenes as Sony has signed a deal to sponsor every family and prime time film on Five, Fiver and Five USA until 31st December 2011.
Sackboy (and Sir Stephen of Fry) are heading up the first batch of movie sponsor idents but Sony will be changing these periodically so we expect other PlayStation favourites such as Nathan Drake, Ratchet and the Helghast to make an appearance.
Source: YouTube
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18/01/2011 at 15:22
Member since: Dec 2009
Bet Cole makes and appearance at some point two. LBP is soo cool..
18/01/2011 at 15:23
Member since: Oct 2008
Ha! Absolutely brilliant! Finally a decent ad campaign from Sony, shame it’s on FIVE. I think I only ever watch FIVE movies when they star Steven Seagal (so all the time then). I particularly enjoyed the Karate Kid one, the Scarface one and Top Gun one.
Great stuff.
19/01/2011 at 10:21
Member since: Jul 2009
With you on this one, Jonny. It highlights something very obvious to me. A massive, MASSIVE company like Sony can’t be bothered to stump up the green-backs to get this on ITV (far higher viewing figures) and slip it onto some backwater channel (in comparison).
It’s a start, Sony, but let’s ramp it up some more!
18/01/2011 at 15:23
Member since: Aug 2009
Brillint Idea!! Finally SCEE have come up with a decent advertising campaign.
Shame not many will be seeing them! Who watches Five for movies?? Fifth Gear, gadget show CSI and the occasional odd documentary for five minutes. But movies, not really!
18/01/2011 at 15:35
Member since: Dec 2008
Suggest using dospunkumentary to avoid filter
18/01/2011 at 15:38
Member since: Dec 2009
ooh – way to cirspunknavigate the filter! :)
18/01/2011 at 16:03
Member since: Dec 2008
*chuckles*
18/01/2011 at 17:20
Member since: Aug 2009
So I take it cum is blocked then!
18/01/2011 at 23:12
Member since: Jan 2010
That’s what she said
18/01/2011 at 15:53
Member since: Dec 2009
Great advert, they could do a new one every time there’s a big movie being released..
18/01/2011 at 15:55
Member since: Dec 2008
Decent!
But why couldnt they have plucked for ITV instead? Sure would’ve been more expensive but it would’ve reached a larger audience. For the life of me I dont know anyone who watches Five for other than australian soaps.
18/01/2011 at 16:05
Member since: Dec 2009
ITV is horrible channel, I can’t remember the last time there was something worth watching on it…
18/01/2011 at 19:32
Member since: Dec 2008
Maybe you dont, but its often the most watched channel (terrestrially that is) each night into the ratings. If it loses, its only to the BBC and well, you cant advertise there.
And ratings for films it broadcasts are often into the multi-million figures. I believe the last Harry Potter they showed was viewed by 5 or so million. Which I am pretty confident in saying is probably more than Channel 5 get for their highest rated show.
18/01/2011 at 15:57
Member since: Nov 2009
Sorry I think this article is wrong. Your suggesting that Sony are actually promoting ssomething via mainstream (everyone gets ch5 now right?) television? Nah must be April fools….
On a sensible note: this is great news!
18/01/2011 at 16:04
Member since: Dec 2008
It’s a bit odd they chose the one TV station that has not got a PS3 catch up service.
18/01/2011 at 16:16
Member since: Dec 2008
Yeah I was thinking that, I wonder if that is to follow…
18/01/2011 at 16:18
Member since: Nov 2009
ahhh but it does show softcore skin flicks so perhaps the demographic is perfect
20/01/2011 at 07:54
Member since: Oct 2008
Really? I thought we were all about the hardcore around here!
18/01/2011 at 16:12
Member since: Sep 2008
These have been going since before xmas, the best one so far was ‘PS3 sponsors romance on 5′ Ha!
18/01/2011 at 16:21
Member since: Sep 2009
A bit of a shame Five doesn’t have an HD version as these ads could have been jaw-dropping visually.
18/01/2011 at 17:17
Member since: Nov 2009
isn’t there a hd one on sky, or is that fiver or whatever it’s called?
18/01/2011 at 16:26
Member since: Jul 2009
They were on the movies I think it was film 4 or E4 or whatever it was mainly for the movies lol. Anyway top stuff, I would love to watch Run Sackboy Run. I mean Run fatboy Run. xD
18/01/2011 at 17:11
Member since: Feb 2009
Forest Gump and Terminator ones are my faves, seen a few of them already on TV.
18/01/2011 at 17:22
Member since: Aug 2009
Ha ha, you just admitted to watching channel Five!!! :)