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MW3 Is "Biggest Entertainment Launch Ever"

Loadsa money.

Activision have emailed to let us know that the latest Call of Duty has “shattered” previous day-one sales records and is the “biggest entertainment launch ever”.

The game has, according to the publisher’s own estimates (and those of Charttrack) sold more than $400 million, with 6.5 million units shifted in North America and the UK alone, in just the first 24 hours.

“This marks the third consecutive year that the Call of Duty franchise has set day one launch records across all forms of entertainment, something no other entertainment franchise in any medium has ever accomplished,” says the ballsy PR.

Previous sell-throughs were $360 million for Black Ops and $310 million for Modern Warfare 2.

“We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories,” said Bobby Kotick, CEO of Activision Blizzard.

Proving that there’s insane money in gaming, the LTD sales for the franchise now exceed worldwide box office figures for Star Wars and Lord of the Rings.

You can read our review of the game here.

27 Comments
  1. Foxhound_Solid
    Is a smart cookie.
    Since: Dec 2009

    Wow. Gonna blitz the campaign then trade it in. Got the preorder extras which will remain unused too.

    Comment posted on 11/11/2011 at 13:41.
  2. TheDemocrodile
    Member
    Since: May 2010

    Baaaaaaa

    Comment posted on 11/11/2011 at 14:59.
    • The Lone Steven
      Never heard of him.
      Since: May 2010

      You may want to be careful about sounding like a sheep as a few TSA Regs love to you know. ;)

      Comment posted on 11/11/2011 at 15:02.
      • TheDemocrodile
        Member
        Since: May 2010

        I`m a human! i`m a human! :D

        Comment posted on 11/11/2011 at 15:04.
      • The Lone Steven
        Never heard of him.
        Since: May 2010

        Once you sound like a sheep, it doesn’t matter to the TSA regs. I think they have some kind of mode that turns on whenever a sheep is heard. ;)

        Comment posted on 11/11/2011 at 15:06.
      • SpikeyMikey23
        Member
        Since: Jul 2009

        Part human, part sheep eh? How you doin’?

        Comment posted on 11/11/2011 at 15:09.
      • TheDemocrodile
        Member
        Since: May 2010

        very badly i suspect lol

        Comment posted on 11/11/2011 at 15:13.
  3. ultimatepunchrod
    Member
    Since: Sep 2009

    I guess they’re just going to say that every year until people find out that they’re being screwed over.

    Comment posted on 11/11/2011 at 15:03.
    • IAmJacksMedullaOblongata
      Member
      Since: Nov 2011

      Or, you know, people just like playing the games.

      Crazy, I know.

      Comment posted on 11/11/2011 at 15:58.
      • colmshan1990
        Member
        Since: Apr 2009

        That is quite possibly the best user name ever.
        And you’re right, I’m fairly sure loads of people do enjoy the games.
        I don’t get why they don’t enjoy something like Uncharted more, but that’s just me. I have my things, they have theirs.

        Comment posted on 11/11/2011 at 23:07.
      • bacon_nuts
        Member
        Since: Mar 2011

        ha ha, didn’t read the user name until I saw colmshan1990’s comment. That really is great! Also, I agree, some people just like the games, I think they’re pretty fun, just not really enough to buy them.. Each to their own.

        Comment posted on 12/11/2011 at 03:33.
    • DJ Judas
      Epic
      Since: Aug 2008

      It’s most likely because of console ownership; each year consoles fall in price, and the ownership number increase. If the same people buy the sequel each year, plus the new owners who want in on the action, of course it will keep breaking records.

      Things will fall back into place when the next wave of consoles launches and the cycle begins all over again.

      Comment posted on 11/11/2011 at 16:19.
  4. The Lone Steven
    Never heard of him.
    Since: May 2010

    It’s probably the only game to have a launch party across many countries. I’m not suprised that they made *dr evil impression* 400 million dollars within 24 hours. =)

    Comment posted on 11/11/2011 at 15:05.
  5. Proxzyn
    Member
    Since: Nov 2011

    How nice of Bobby Kotick, going out of his way to send you guys an e-mail about how much money he is making by just throwing games on the street.
    You can almost read his greedy grin between the lines lol

    Comment posted on 11/11/2011 at 15:19.
    • IAmJacksMedullaOblongata
      Member
      Since: Nov 2011

      “Separately, Activision announced this morning that in support and gratitude for the efforts of American servicemen and women, this Veterans Day it donated $3 million to the Call of Duty Endowment, a non-profit, public benefit corporation that seeks to provide job placement and training for veterans. This latest donation will be added to the $2 million that Activision has already donated to the Endowment, which has provided more than $1.5 million in grants and scholarships to veterans’ organizations across the country since it was conceived by Bobby Kotick in November of 2009.”

      Care to comment on that part?

      Comment posted on 11/11/2011 at 15:59.
      • Bilbo_bobbins
        Member
        Since: Jun 2009

        peanuts to them but still its good to see big donations on their part. Well done Activision.

        Comment posted on 11/11/2011 at 16:57.
      • Proxzyn
        Member
        Since: Nov 2011

        They’re tax deductible? :P
        Many companies and private individuals make donations, but do they run around making big announcements about it? No. But this is good PR.

        Do you want to comment on CoD’s DLC price, where almost half of the maps are re-used ones, that you might have paid for already, in a different(yet, very similar) game?

        Comment posted on 11/11/2011 at 17:28.
      • BrendanCalls
        Post Hoc, Ergo Propter Hoc - YOHIMBÉ!!!
        Since: Forever

        I must have missed that prime time tv slot where Kotick went on tv shouting about his charitable donations. Care to enlighten us with any direct quotes.
        Of course after the next CoD is released Kotick has decided to not donate any money at all because he’s fed up of ill-informed plebs on the Internet just spouting crap because they can

        Comment posted on 12/11/2011 at 03:00.
      • Burgess_101
        Member
        Since: May 2009

        i dont really think kotick is doing that for the people…

        Comment posted on 12/11/2011 at 12:07.
  6. A2J7C
    Member
    Since: Dec 2010

    “We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories,”

    I think that this sentence must have: (…),Until GTA 5 comes out, it will be the biddest entertainment launch of all time (…)

    Comment posted on 11/11/2011 at 15:25.
  7. A2J7C
    Member
    Since: Dec 2010

    *biggest

    Comment posted on 11/11/2011 at 15:25.
  8. Jakster123x
    Member
    Since: Aug 2011

    Granny’s back!

    Comment posted on 11/11/2011 at 16:03.
  9. DrNate86
    Member
    Since: Apr 2010

    COD games are one of the only sets of games I buy on release, as you get it half price and it takes ages to depreciate in value. I traded MW2 in nearly a year after release for a similar amount to what I bought it for originally!

    Comment posted on 11/11/2011 at 18:52.
  10. cam the man
    Member
    Since: May 2009

    The Daily Mirror’s got a bit about that this morning.
    Bet the accountants are happy.

    Comment posted on 12/11/2011 at 11:45.

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