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PS Vita TV Ad Campaign Revealed
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The World Is In Play
Published: 10:24, 14/02/2012 by Aran Suddi.
33Sony has put up the advert that will be shown in Europe to bring awareness of the PlayStation Vita, which launches February 22nd. The tag line for the campaign is The World Is In Play.
“The campaign celebrates that PS Vita brings the world in to play and brings to life incredible experiences wherever you are connecting to gamers all over the world,” wrote Adam Grant, PS Vita European Product Manager.
So, a campaign focused more on the social side of the Vita and not much focus on the tech itself, at the moment anyway. Lucky for you we have an entire hub dedicated to all things Vita, so you can have all the information you need to be prepared.
Source: PlayStation Blog
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Disclaimer: All comments are the opinion and responsibility of the individual author and not TheSixthAxis. You must read and agree to our terms before reading and commenting on this site. User comments are not always moderated by TheSixthAxis.
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14/02/2012 at 14:22
Member since: Feb 2011
I’ve seen wosre European PS3 adverts when they smear it with god awful graphic design clichés and “hip” music. At least the fact that this was cinematic made it interesting.
14/02/2012 at 14:24
Member since: Apr 2010
Really poor. I mean sure, as a well shot and directed sequence it ticks the boxes. But to sell a new console? Dreadful. What exactly is it? When is it available? What will it cost? What games can I play on it? This ad answers none of those questions.
Even the Kinect ads (which I don’t much care for) show people at least playing/enjoying games, even if they don’t show a lot of the games themselves. The simple but effective approach of straight forward marketing, which Sony seems incapable of grasping. Such a frustrating shame because the console looks fantastic. TELL/SHOW PEOPLE ABOUT IT!
15/02/2012 at 14:59
Member since: Jan 2010
“What exactly is it? When is it available? What will it cost? What games can I play on it? This ad answers none of those questions.”
Exactly.
Which is why it’s so brilliant.
Those answers will come. This isn’t the only ad they will run, but this one sparks people’s interest by being emotive and visually captivating.
14/02/2012 at 14:32
Member since: Apr 2009
I really love the ad, although it doesn’t seem very Vita specific, if they get some shorter Vita console and games ad out there, this campaign will work.
I’d have put the Vita at the end up for longer though.
14/02/2012 at 16:21
Member since: Apr 2009
Although, THIS is the ad which should be on our TVs at the moment.
Or, for example, at half-time during the United-Liverpool match, with billions watching worldwide.
http://www.youtube.com/watch?v=ADjMPGOAPhA
Epic ad is epic.
14/02/2012 at 16:19
Member since: Feb 2012
reminds me of the old PS2/PS3 adverts which were pretty c**p, when it comes to advertising Microsoft really does do it better then Sony
14/02/2012 at 18:51
Member since: Oct 2008
Seems a little late if you ask me. Hope it’s followed up by some game promo adverts.
14/02/2012 at 23:44
Member since: Aug 2010
Its a good ad I think. I think it would make the audience more curious about the product
15/02/2012 at 16:59
Member since: Feb 2012
I edited the advert and made it better
http://vimeo.com/36840306
19/02/2012 at 19:38
Member since: Feb 2012
Sony have released an Uncharted trailer which I believe is to be broadcast from launch onwards: http://www.youtube.com/watch?feature=player_embedded&v=U9CJHeGFVTo
It’s similarly love/hate (I for one love this ad direction), but with a gentle seasoning of Vita/gameplay
(Source: http://blog.eu.playstation.com/2012/02/17/uncharted-golden-abyss-tv-ad/)