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Opinion

Ghost Recon: Future Soldier Trailer Approaches Being Offensive

The future isn't orange, it's boobs.

We’ve seen a lot of terrible trailers and games over the years when it comes to unnecessary sexualisation. Whether it’s a volleyball game in the Dead or Alive franchise or barely-armoured women in countless games that involve swords in some way, it’s always been a bit of a problem, one that probably lies in the audience the marketers are trying to attract.

Any previous example (Dead or Alive: Xtreme Beach Volleyball perhaps excluded) falls short when compared to the following trailer for upcoming shooter Ghost Recon: Future Soldier, however. Warning: this is probably not safe for work.

http://www.youtube.com/watch?v=bN9du8ndcrg

For those who can’t/don’t want to watch the trailer themselves, allow me to provide a description. The trailer is titled ‘Team Ghost Member #3: Coco’, which already has alarm bells ringing, and features rather prominently a real life ridiculously proportioned blonde woman or, more accurately, it features her naughty bits.

When the camera isn’t panning from arse to chest it’s focused on her whilst she shoots various real life automatic weapons, sacrificing the top of her head in favour of keeping all the parts that might jiggle in the frame.

There’s more side boob on display here than there is game play footage and when it moves onto watching her playing the game using Kinect there really isn’t any pretense of even trying to cover up her arse. She’s wearing a bathing suit that leaves more of her uncovered than there is covered.

It practically beggars belief. The ‘Coco’ in question is Coco Austin, American glamour model and actress who is most likely to be recognised for her part in her marriage to Ice T.

Needless to say, the previous two videos in the ‘Team Ghost Member’ series (both of which feature men) are not in any way sexualised, though they do both feature repeated gameplay clips between them and American professional sports personalities: basketballer Kevin Love and American footballer Justin Blackmon, which is a whole other world of shallow advertising.

‘It’s cool to play this game, these athletes play it, look! And these boobs play it, too!’

The whole video comes off as sleazy and offensive, it’s not even subtle – in fact, this trailer would quite possibly destroy any subtlety in its vicinity like some kind of subtlety black hole. If Ubisoft are trying to successfully market this game rather than completely sink it into an abyss of possibly deserved revulsion they are definitely going about it the wrong way.

This isn’t just bad advertising, it’s offensive to the people to which they are trying to market the game. That makes it bad business, too, and quite possibly evil. And sexist.

48 Comments
  1. quinkill
    Member
    Since: Oct 2010

    Wow, calm down. Sex sells, and you keep saying it’s offensive but fail to say why! Sure it’s kind of sexist in a tenuous way, but put in context it’s really nothing new. Games films and music and loads of other products are sexualised (inoffensively) so where is the problem?

    Comment posted on 13/05/2012 at 13:06.
    • nemesisND1derboy
      Member
      Since: Apr 2010

      Just because “it’s nothing new” doesn’t mean it’s not offensive.

      It’s a sleazy marketing video and my estimation of that game has gone down in the process. It doesn’t sexualise anything in a tasteful way. They’ve put a woman in skimpy clothing and got in every gratuitous tits and ass shot they could. Also, just listen to what she’s saying. It’s unintelligent drivel.

      Comment posted on 13/05/2012 at 13:13.
    • Gamoc
      Member
      Since: Forever

      It implies that they think we, their audience, are so brain dead that we will go out and buy anything they show alongside jiggling boobs. It insults our intelligence.

      Comment posted on 13/05/2012 at 13:18.
      • Jaffa-the-Cake
        Member
        Since: Oct 2010

        Since when did TSA writers become whiney bitches. Grow up and get a life, i know its a slow news day but moaning about this is stupid. You dont have to watch this. Its just promo material so i think Gamoc should get off his high horse and stop telling pr companies how to market. If you think you can do better go ahead.

        Comment posted on 13/05/2012 at 15:46.
  2. Paranoimia
    Member
    Since: Aug 2008

    I’ve never been offended by scantily clad women or violent games, and I don’t plan to start now.

    The woman makes a living by getting naked or near naked for money. It’s her choice, she’s not being exploited. Is it necessary for the game? Not in the slightest. Is it offensive? Hardly.

    Comment posted on 13/05/2012 at 13:09.
    • anyjungleinguy
      Member
      Since: Nov 2008

      Bang on.

      Or should that be…

      Comment posted on 13/05/2012 at 15:23.
      • Jaffa-the-Cake
        Member
        Since: Oct 2010

        TSA seem to be doing a Daily Mail here and overreacting massively to nothing, probably because they have nothing else to write about. Theyre the first to lambast the Mail for saying videogames are sexual and violent but seem to be doing the exact same here. Gamoc is a whiney bitch.

        Comment posted on 13/05/2012 at 15:54.
      • yogdog
        Member
        Since: Feb 2010

        And you’re being a moaning bitch, dude.
        See, it’s not nice to be called that, is it? By all means, express your opinion, but don’t be offensive.

        Comment posted on 13/05/2012 at 15:58.
      • Gamoc
        Member
        Since: Forever

        Trailers like this are the reason newspapers and their readers think gaming is only sex and violence.

        Comment posted on 13/05/2012 at 16:18.
      • AG2297
        Community Manager
        Since: Feb 2009

        @Jaffa Insulting other members in the comments section (whether they be staff or members) is out of order. Feel free to share your opinion, but please don’t lower yourself and the comments section with such pettiness.

        Comment posted on 13/05/2012 at 20:53.
  3. stage1
    Member
    Since: Feb 2012

    No matter how hard they try and sell this with sex appeal, I wouldn’t even pay £1 for it after trying the beta.

    Comment posted on 13/05/2012 at 13:09.
    • Paranoimia
      Member
      Since: Aug 2008

      I wouldn’t buy this for the multi-player anyway. I will be buying it for the single-player, though. They’re usually great fun.

      Comment posted on 13/05/2012 at 13:10.
      • stage1
        Member
        Since: Feb 2012

        You may have a point there but the beta left a bad taste in my mouth so I think I’m definitely out.

        Comment posted on 13/05/2012 at 15:00.
    • sabbat7001
      Member
      Since: Jun 2010

      Fair enough if you don’t have any interest in it but beta’s are not for the player. They’re for the developer. The beta for Battlefied 3 was horrible but that’s because the game wasn’t finished. If I’d have judged it on that I’d have never bought the final game and missed out on what turned out (for me) to be an awesome game. I think the beta for Furure Soldier was horrible too so rather that complain about how broken it is I spend my energy reporting the bugs and problems so that maybe the final game will be another awesome game.

      Comment posted on 13/05/2012 at 17:40.
      • david24
        Member
        Since: Feb 2011

        it depends whether its truly a beta or just a multiplayer demo though. and besides, I’ve seen plenty of awesome multiplayer betas get fucked up when the full game is released.

        Comment posted on 13/05/2012 at 22:46.
      • GTRsannin
        Member
        Since: Nov 2010

        Well at least Battlefield 3 beta was fun even with all it’s problems but this one wasn’t that much fun i might get it for the single player at some point

        Comment posted on 14/05/2012 at 06:16.
    • Awayze
      Member
      Since: Jul 2010

      Beta was horrible! I HATE signing up and making accounts to play online.

      Comment posted on 13/05/2012 at 19:39.
  4. TSBonyman
    Member
    Since: Dec 2009

    She pretty much convinced me she was a real gamer so i can see room for the glamour model demographic in their marketing… and it’s great eye candy :)
    I’m still not interested in the game btw.

    Comment posted on 13/05/2012 at 13:14.
    • KeRaSh
      Member
      Since: Nov 2009

      I was going to watch the trailer to see what the fuzz is about but then read that the actress in the trailer is actually Coco Austin. Eye candy is probably the complete opposite of what I would use to describe her…

      Comment posted on 14/05/2012 at 09:12.
  5. coruscant
    Member
    Since: Oct 2010

    Is it just me or does she have quite a ‘manly’ face? :S

    Comment posted on 13/05/2012 at 13:18.
    • Paranoimia
      Member
      Since: Aug 2008

      They showed her face?

      ;-p

      Comment posted on 13/05/2012 at 13:35.
  6. Jakster123x
    Member
    Since: Aug 2011

    … And that’s just the way we like it ;)

    Comment posted on 13/05/2012 at 13:23.
  7. Jacko
    Member
    Since: Dec 2009

    Wow, look at those boobs. I’m so going to buy this game now.

    :|

    Comment posted on 13/05/2012 at 13:51.
  8. An-dz
    Member
    Since: Oct 2010

    I dont remember any ghost recon games trying to go down this marketing route before. Odd that they would suddenly just come out with a trailler that blows other traillers that are going for the sex appeal route out of the water.

    Comment posted on 13/05/2012 at 13:57.
  9. SH Number 7/Mini-Lipscombe
    Member
    Since: May 2011

    This is an awful video, I agree with the poster. This is terribly shot and over the top.

    This has put off buying the game which I was wanting to get.

    And I don’t even think she’s good looking any way, all those shots while she was planning Kinect was vulgar.

    Comment posted on 13/05/2012 at 13:59.
  10. tactical20
    Member
    Since: May 2010

    It’s awful, but in no way offensive.

    Comment posted on 13/05/2012 at 14:32.

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