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Advert Confirms PS4 Launch In The UK This Year

It's official.

Metro

“Now is the time, the world’s greatest players are going to entertain, create and amaze on the ultimate stage. This year a new generation will push the boundaries of play and share in moments of wonder. This year players will become legends.”

That is the text from a full page advert hidden in the sports section of today’s Metro newspaper. As PlayStation sponsor the EUFA Champions league then the text could refer to the “players” from football teams but you could also read this to mean “gamers”, very clever Sony.

The advert also states “PS4 Coming 2013” at the bottom.

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45 Comments
  1. SilverCider
    Member
    Since: Jan 2011

    I wonder if it will be released alongside the timeframe of Battlefield 4; what with them stating a release at the end of October? Just in time for the start of present buying… now for the cost :)

    Comment posted on 24/05/2013 at 09:01.
  2. Amphlett
    Member
    Since: Jul 2009

    Must admit that I have a stash of cash sat ready and waiting for a launch day bundle of an embarrassingly large size. Roll on PS4!

    Comment posted on 24/05/2013 at 09:02.
    • Bilbo_bobbins
      Member
      Since: Jun 2009

      ha ha, me too. I can’t wait.

      Comment posted on 24/05/2013 at 09:22.
    • philzy85
      Member
      Since: May 2010

      Buy me one too then! :P

      Comment posted on 24/05/2013 at 09:46.
    • double-o-dave
      Member
      Since: Nov 2008

      It’ll be coming straight out of my wages so there will be less frequent visits to the pub that month. The PS4 may just end up saving my liver!

      Comment posted on 24/05/2013 at 09:59.
      • TheDeathAvenger
        Member
        Since: Forever

        It Only Does Everything!

        Comment posted on 24/05/2013 at 10:54.
      • spooner_22
        Member
        Since: May 2009

        Nicely done Death Avenger

        Comment posted on 24/05/2013 at 10:58.
      • KeRaSh
        Member
        Since: Nov 2009

        Haha, I have the same strategy. I won’t be going out much that month but with a new PS4, why would I want to?

        Comment posted on 24/05/2013 at 12:39.
    • damoxuk
      Member
      Since: May 2011

      Add me :) Saved money for ps4 since they announced it.

      Along with pretty much most launch games exclusive and otherwise.

      Now to find the time to play it.

      Comment posted on 24/05/2013 at 19:10.
  3. Tuffcub
    On the naughty step.
    Since: Dec 2008

    Feels very odd, after covering the specualtion for actual years, it’s going to be on shelves in a few months.

    Comment posted on 24/05/2013 at 09:05.
    • yogh_wayne
      Member
      Since: Oct 2008

      Don’t be sad, there’ll probably be some interesting next-gen rumours for the PS5 and XBox Two around Christmas.

      Comment posted on 24/05/2013 at 15:23.
  4. NazzyQ
    Member
    Since: Nov 2011

    So it’s almost certain that an ad will air during the Champion’s league final?

    Comment posted on 24/05/2013 at 09:06.
  5. Plugpin
    Member
    Since: May 2013

    Hope this isn’t a recent decision in light of the Xbox One reveal… they don’t have much to worry about at the moment but they could have moved it forward to steal some fans who are clearly a little disgruntled and on the fence.

    Long as they don’t pull a Dreamcast and release it without telling the shops lol.

    Comment posted on 24/05/2013 at 09:17.
    • Gamoc
      Member
      Since: Forever

      The consensus has been a worldwide release this year since before the Xbox One conference anyway.

      Comment posted on 24/05/2013 at 11:46.
  6. Bilbo_bobbins
    Member
    Since: Jun 2009

    Yep I saw this today on my way into work and my jaw nearly hit my lap. This is surely a confirmation. Just a few months then.

    Ruddy heck.

    Comment posted on 24/05/2013 at 09:21.
    • bunimomike
      Member
      Since: Jul 2009

      Same here. It’s now real! Like the birth of your first born but more important and it’ll last longer.

      [quote]
      We contacted SCEE for official comment. Brilliantly, it had this to say, “We announced at the PlayStation Meeting event on Feb 20th that PS4 would be coming in 2013, the adverts are simply re-stating that message. More information about PS4 and all PlayStation platforms will be announced at E3.”
      [/quote]

      Comment posted on 24/05/2013 at 10:05.
      • double-o-dave
        Member
        Since: Nov 2008

        I gave birth a little while ago to my chicken tikka I had last night but comparing that to the PS4 conformation just isn’t right.

        Comment posted on 24/05/2013 at 12:04.
      • KeRaSh
        Member
        Since: Nov 2009

        “Same here. It’s now real! Like the birth of your first born but more important and it’ll last longer.”

        Brilliant! It’s also cheaper in the long run.

        Comment posted on 24/05/2013 at 12:41.
  7. Kennykazey
    Member
    Since: Mar 2010

    I’ll make sure to put aside a stash of moolah. This is great news, I’m guessing it goes for the rest of Europe too.

    Comment posted on 24/05/2013 at 09:25.
  8. freezebug2
    Member
    Since: Dec 2008

    Great tactic using the commuter rag, usually read by most on the train to avoid interaction and pleasantries. :P
    I bet that ad brightened up your Friday commute TC ;)

    Comment posted on 24/05/2013 at 09:33.
    • Bilbo_bobbins
      Member
      Since: Jun 2009

      Most definintely my friend. I had a massive smile after spotting it.

      Comment posted on 24/05/2013 at 11:13.
  9. Awayze
    Member
    Since: Jul 2010

    Can’t make out if the advert it referring to “players” or “gamers”. Either it will be legendary as the German’s destroyed all teams in their way.

    Comment posted on 24/05/2013 at 09:37.
  10. Pemberton_
    Member
    Since: Nov 2008

    Great spot. Where is the TSA watermark though?

    Comment posted on 24/05/2013 at 09:38.
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