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Sony Releasing PS4 In UK And US First Due To "Competitive Pressures"

And discusses new ways to make the PS4 profitable, while Japan waits.

Sony Computer Entertainment’s President and CEO Andrew House has admitted that the company is releasing the PlayStation 4 in western markets first due to what he called “competitive pressures”, presumably referring to the November release of the Xbox One in the same territories.

Speaking to Japanese press during a busy E3 week, Andrew House also said that the PS4 would “allow for an aggressive cost-down strategy” over time, giving the company the ability to reach “the broadest mass of consumers that we can.”

House pointed to new revenue streams on the console as a way of ensuring the PS4 returns a profit as quickly as possible, something Sony hinted at back in February but is likely pointing to digital downloads, service-model titles (like DriveClub) and subscription-based games.

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36 Comments
  1. 3shirts
    Member
    Since: Aug 2008

    November then :)

    Comment posted on 13/06/2013 at 16:02.
  2. nouveller
    Member
    Since: Aug 2009

    Sony has one final card to play, and that’s release date. If I was them, I’d wait for MS to give a firm date then announce it for the week before. That’ll truly sway a lot of gamers with an earlier release and lower price point.

    Comment posted on 13/06/2013 at 16:04.
    • Jakster123x
      Member
      Since: Aug 2011

      That’d be great, but i’m not sure that things can work out like that. Sony need to hear from the manufacturers etc and try not to think too much about what the competitors are doing, and make sure they focus on releasing everywhere asap.

      Comment posted on 13/06/2013 at 16:09.
      • The Avenger
        Member
        Since: Oct 2012

        Not to mention we want a console that works and won’t fault soon after.

        Comment posted on 13/06/2013 at 16:34.
      • Jakster123x
        Member
        Since: Aug 2011

        That’s a good point too.

        Comment posted on 13/06/2013 at 16:42.
      • Sillyseason
        Member
        Since: Jan 2013

        Successful companies do the right thing, not ape their competitors. Sony have never bowed to competition pressure. Surely RROD and the weak storage on the current XBOX is forever a reminder for what happens if you rush to meet a fixed date.

        Comment posted on 14/06/2013 at 16:49.
  3. Gaztee
    Member
    Since: Mar 2009

    I reckon end of October myself.

    Comment posted on 13/06/2013 at 16:10.
    • cam the man
      Member
      Since: May 2009

      Same here, the 25th to be more precise.

      Comment posted on 13/06/2013 at 16:32.
  4. Matthijs
    Member
    Since: Jul 2009

    My birthday is in October!! What a great present that would be!!!

    Comment posted on 13/06/2013 at 16:15.
    • gaffers101
      Member
      Since: Oct 2008

      Mine too. My PS4 will be my birthday present to myself.

      Comment posted on 13/06/2013 at 16:38.
      • Broonba
        Member
        Since: Mar 2009

        Mine’s in November, so anytime in October – November will be cool with me :)

        Comment posted on 13/06/2013 at 17:14.
  5. Eldave0
    andUandU
    Since: Aug 2008

    Come onnnn end of October!

    Comment posted on 13/06/2013 at 16:20.
  6. JR.
    Member
    Since: Apr 2013

    I’m still on the fence. I need a special day one trophy or I’m going with the Juan.

    Comment posted on 13/06/2013 at 16:23.
    • double-o-dave
      Member
      Since: Nov 2008

      You’ve got plenty of time still to sit on the fence but I’d personally avoid the Juan.

      Comment posted on 13/06/2013 at 16:52.
      • Tuffcub
        On the naughty step.
        Since: Dec 2008

        Im so glad this has catched on :)

        Comment posted on 13/06/2013 at 18:10.
  7. 94jdh
    Member
    Since: May 2010

    I thought it was in yesterday’s Sun as release date of 21st November?

    Comment posted on 13/06/2013 at 16:46.
    • Gaztee
      Member
      Since: Mar 2009

      I’ve just checked my email & I’ve had one from shopto saying coming November! Was hoping for an October launch as I could get mine in Canada then!

      Comment posted on 13/06/2013 at 17:06.
  8. Sad Panda
    Member
    Since: May 2010

    I think November 1st with the always online spycam-1 hitting the week after.

    They need a good 2 month run up to Christmas as there will undoubtably be stock shortages and this gives time to replenish.

    This is going to get messy for my bank balance.

    Comment posted on 13/06/2013 at 16:48.
  9. bunimomike
    Member
    Since: Jul 2009

    If they do the end of October, I don’t know if they have any poo left in them after crapping all over Microsoft at E3. I jest, I jest! :-)

    They’ll have plenty left. ;-)

    Comment posted on 13/06/2013 at 17:30.
    • Dar-Kaus
      Member
      Since: Apr 2009

      You crack me sometimes Mike.

      Comment posted on 13/06/2013 at 18:36.
      • bunimomike
        Member
        Since: Jul 2009

        A crack has formed. I’m going in!

        Comment posted on 13/06/2013 at 22:10.
  10. HywelWJ
    Member
    Since: Feb 2013

    Interesting, wonder when they’ll announce. Next game show is Tokyo in September isnt it? Which seems a bit late. Hopefully it’ll be last week of Oct.

    Comment posted on 13/06/2013 at 17:31.
    • SolidSnake1324
      Member
      Since: Apr 2011

      The next show is the gamescom in Cologne from 21.08. – 25.08. ;)

      Comment posted on 13/06/2013 at 18:12.
      • tatoemonkey
        Member
        Since: Apr 2009

        Gamescom is gonna be pretty interesting this year!

        Comment posted on 13/06/2013 at 21:38.

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