Sony have appointed a company (Target Entertainment) to act as their IP licensor for the Playstation brand and all of its assorted imagery.
This hints towards a greater spread of merchandising and marketing materials hitting stores. Imagine Sackboy in your local Build-A-Bear Workshop or little wind-up Clank robots that spit sparks.
Target Entertainment also market the DVDs of the Blackadder special and Alan Partridge. Nathan Hale with a very cunning plan anyone? What about Buzz and Alan Partridge co-hosting a new TV quiz show?
The possibilities are endless and awesome, what can you come up with?