Kevin Butler Moves In

Tuffcub 36 Comments

The ‘VP of Blu-ray Superiority’ has decided to join a wholesome American family to teach them about Move – whether they like it or not. In this first reality TV style advert Kevin grabs the hidden front door keys and sets up camp.

Kevin then offends Grandpa, eats some delicious cake (the cake is a lie etc) and sends a few tweets. Apparently this is the first of a series so expect more Kevin (and Grandpa) in the near future.

Source: YouTube

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36 Comments

  1. Great, great ad. Can’t wait to see how the series evolves

  2. I have no idea how they do it, but I actually look forward to playstation ads with Kevin Butler. This stuff is so god damn funny.

  3. I want a Kevin Butler Winnebago!

    • I want KB to come to my house, although he better not eat my cake

      • I just want him to come to the UK so everyone can enjoy him. Sony, you are pathetic when it comes to advertising globally. :-(

      • Move, is just the start….
        :(

      • yep cc. Cardboard cut out Move and PSeye, some animation, then the piss poor ‘Game is just the start tag line’ sigh…give us the US adverts, we would love them over here!

      • case in point… http://uk.playstation.com/ button 4 on the main header image :(

      • He can eat my cake any day!

        .. wait that came out wrong. I mean he can have cake, if he brings Portal 2 :P

  4. That really made me chuckle. Now, bring these bl@@dy adverts to the UK to shove it right where MS doesn’t like it!

  5. Ahh.. I was hoping he was movning in to join the TSA family.
    Now that would be awesome!

    Still, love to see more of these ads.

  6. Great AD and tie in with Twitter. Sony really have got off to a great start in marketing the Move. KB is the best thing to happen to Sony since Metal Gear Solid.

  7. One of the funniest yet :D

  8. Awesome ad, come to the UK and sell alot more!

  9. this is fantastic advertising. Sony should learn how to do advertising better over here.

  10. Love Kevin butler ads, they just keep delivering. Kevin Butler may be the greatest thing Sony have done.
    Sorry Dad, already tweeted it.

    • Yup, greatest ad campaign ever!! He’s 100 % corporate and 100% believable at the same time, incredible feat!

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