The ‘VP of Blu-ray Superiority’ has decided to join a wholesome American family to teach them about Move – whether they like it or not. In this first reality TV style advert Kevin grabs the hidden front door keys and sets up camp.
Kevin then offends Grandpa, eats some delicious cake (the cake is a lie etc) and sends a few tweets. Apparently this is the first of a series so expect more Kevin (and Grandpa) in the near future.
Source: YouTube
gazzagb
Good ad, but im still not buying Move.
Gaztee
You & most other people by the looks of it! Think everyone is getting Kinect instead! :oS
spooner_22
Since when??
I don’t know anyone who’s getting EITHER!!
aerobes
The man is a genius, Sony really have marketing nailed in the U.S. Can’t wait for more.
It’s Ok sitting watching these slices of awesomeness right here on TSA but I dread to think how many potential sales Sony could be missing out on due to their ineptitude when it comes to marketing here (in the UK), they have improved slightly from the days of the subliminal type stuff but they’re still a long way off the VP of all things Gravy.
Demibeard
I know I shouldn’t, but it is funny…
The official blog has released the UK/EU versions of the Move ads, giggle, the comments section does not make for fun reading if you are a SCEE / SCEE Ad agency enployee, titter.
hahahahahahahahahahahahahahaha
Pagga101
i had no idea who/ what kevin butler was/is before E3 (sheltered life and all that) brilliant campaign, enjoying it.
Dr_mohannad
sorry dad already tweeted it :)