Kevin Butler Moves In

The ‘VP of Blu-ray Superiority’ has decided to join a wholesome American family to teach them about Move – whether they like it or not. In this first reality TV style advert Kevin grabs the hidden front door keys and sets up camp.

Kevin then offends Grandpa, eats some delicious cake (the cake is a lie etc) and sends a few tweets. Apparently this is the first of a series so expect more Kevin (and Grandpa) in the near future.

Source: YouTube

36 Comments

  1. silverfish hand catch.

    • The Move controller is now diamonds!

  2. The ad team behind KB must have gotten a huge bonus – the whole campaign is pure gold! The perfect storm of KB and the launch of the Slim was absolutely key to saving the PS3 in the US region…

    • Yes, it truly was a perfect storm

  3. Love it now bring them to the UK.

  4. Ding Dong

  5. great ad.

  6. These ads are brilliant, can’t believe it’s only on US TV (don’t get it in Australia anyway). The KB can bring many new fans to ps3 if they actually got a glimpse of him! He can also cure cancer and beat up Chuck Norris.

  7. “Day 1: Eating cake. They love me.”

    Absolute genius. And loving the VP-ehicle!

  8. what game/ fps is the grampa playing?

  9. All hail the VP of propaganda!

  10. I think that the cake was really really similar to cake from Portal.

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