NPD December/2010 Year End Results Are In

We finally got our hands on the December hardware/software figures from the NPD Group, which also tells us the whole story for 2010 in North America. There’s not a lot of surprises to be found here but check the list below for complete details.

December hardware


Nintendo DS – 2.5 Million

Wii – 2.36 million

Xbox 360 – 1.86 million

PS3 – 1.21 million

December – Top 10 games

01. Call of Duty: Black Ops
02. Just Dance 2
03. World of Warcraft: Cataclysm
04. Assassin’s Creed: Brotherhood
05. Donkey Kong Country Returns
06. Disney Epic Mickey
07. Madden NFL 11
08. Michael Jackson The Experience
09. NBA 2K11
10. Need for Speed: Hot Pursuit

On the hardware side of things, the Xbox 360 was removed from the top spot among consoles although, according to Microsoft, it’s due to the shortages they’re currently facing.  Nothing out of the ordinary to report on the software side of things, but as an American who is constantly hearing about how we only like shooters, I feel compelled to point out that there’s only one shooter on that list.

2010 full year hardware results

Nintendo DS – 8.56 Million

Wii – 7.07 Million

Xbox 360 – 6.76 Million

PlayStation 3 – 4.33 Million

Top 10 games for 2010

01. Call of Duty: Black Ops
02. Madden NFL 11
03. Halo: Reach
04. New Super Mario Bros. Wii
05. Red Dead Redemption
06. Wii Fit Plus
07. Just Dance 2
08. Call Of Duty: Modern Warfare 2
09. Assassin’s Creed: Brotherhood
10. NBA 2K11

Overall in 2010 there was $6.29 billion in hardware sales, which is actually down 13% from 2009.  Brand new physical software sales were good for $10.1 billion, which was also down from 2009 by 5%, but when you add in used game sales, rentals and digital revenue streams, it comes out at between $15.4 and $15.6 billion, which is about even with 2009.

Most of you are probably already aware, but these numbers are for North America only and do not represent worldwide results.

Source: Gamasutra



  1. GT5 didn’t make the top ten?

    • Not in North America…

      • and NBA did? who actually buys those games :P

    • Considering it was released at the end of the year while other games were sold for almost a full year it’s no wonder. We have only PD to blame. ;)

      • It’s not just that, GT5 didn’t make the top ten for December. It was released in late November, so you would think there would be some holiday demand.

    • i was in shock too wtf….

    • Very interesting

  2. Were Modern Warfare 2 and Black Ops released in 2010? Or was MW2 still riding high from 2009?

    • I was shocked to see MW2 in the top 10, but then again, it had only been out for a couple of months when 2010 began. Feels like ages ago.

  3. Man Americans have bad taste ;)

    • I know they don’t like bicuits! ;)

    • i agree they do have bad taste…

  4. Epic Mickey got 6th!

  5. Was there a tweet of this post? I missed it. Luckily you linked to this page from the “Sony Responds To NPD Sales Figures” post

  6. No surprise there, US really loves the 360 and 2010 was a decent year for the 360, with some fine titles like Alan Wake, Mass Effect 2 and Halo Reach. On top of that, the Kinect really seems go well with the casual market, despite the poor games, but hey, that’s why it’s goes well with the casual users and not the hardcore guys. I’m pretty sure the PS3 has sold more in PAL and Asia, as it does well there. I don’t think though the PS3 will sell better then 360 in 2011 in US, even though a clearly stronger lineup, the rest of the world? Sure.

    But Sony needs to adjust it prices, the price for the PS3 is a tad to high, so either drop it like 50$ or make some better bundles at the same price. Also they need to lower prices for the Move, it’s to expensive right now and to complex. I know there are situations where the Move is super cheap, if you allready has a cam or only need the starter pack, but let’s be fair, must people will go for two move motion controllers and maybe even more, to get that perfect control in some games. Again it’s hard to directly compare Move and Kinect because of the improved control at move, more games, support for older games, but try to explain that to the average Joe, which is impressed by even the “dumn’ed” down Kinect menu system.

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