A Sony Ericsson competition titled ‘First2Play’ seems to have listed the approximate retail value of the Xperia Play. The magic number is $400, which we assume is offline and not subsidised by a contract as it states the phone may not work with your current mobile provider. The Italian version of this competition lists the phone as having a value of 500 Euros, although Amazon.de wants 649 Euros.
It will be interesting to see the prices when tethered to a 24 month contract.
Update: We’ve just got back from the Sony Ericsson preview event for their new Xperia range and can tell you, direct from the mouth of Sony Ericsson’s team there, that no sim-free price has been confirmed yet. We were told that the contracts would most likely be 18-24 month tie-ins and that the monthly tariff, to fully subsidise the smartphone’s cost, would be in the region of £40 per month. That puts it in a similar bracket to the iPhone 4 which is currently being sold (16GB model) for £540 on Amazon.