When the news first broke that Activision was trying something truly unique to promote upcoming sandbox slaughterfest, Prototype 2, I was intrigued. The firm promised a never-before-seen spectacle in the form of a “live ad” performed by real actors which took place last night at Covent Garden.
As you can see, the Prototype fans turned out in their masses, one dedicated attendee going as far as saying he’d played a “little bit of the first one.” Insightful stuff. As for the event itself, there’s no denying that it’s a first for video game promotions, but no doubt some won’t feel they received the full “Heller vs. Mercer” treatment that was advertised. Unless they were expecting the iconic anti-hero showdown to be played out by first year street dance students looking to make a tenner on the side by prancing around a plastic box.
Personally, I wasn’t a huge fan of the original Prototype and despite looking for an excuse to pick up the sequel, unsurprisingly, I’ve been left indifferent. That’s not to say you won’t enjoy Prototype 2. The game has already bagged itself an impressive Metacritic average of 80, Tuffcub having done a write-up earlier today.
scavenga
Couldn’t agree more @06.58
adamguest1985
Well that was a load of shit.
Bilbo_bobbins
ha ha, thats exactly what I was thinking.
Foxhound_Solid
Not gonna bother wasting 10 minutes of my life.
Death_In_Flamez
http://www.youtube.com/watch?v=KqDL4zN9ZDA
That is a trailer, not what this is :/
Jim Hargreaves
Call me hard to please, but I didn’t exactly rate that trailer either :oP
Forrest_01
If that is the live action one where Sgt Heller jumps off of the building – I very much did rate that.
Actually got me pretty hyped when i saw it. Then again, i actually enjoyed the first one unlike some! :P
Death_In_Flamez
I’m surprised Jim ;) I may yet get Prototype 2, looks epic and no inFamous to contend with this time :P
MICKY17
That was very odd. And by odd I mean terrible.
Burgess_101
This looks just as bad as the game.
shields_t
What a silly stunt, they could at least have given them a stage bigger than a postage stamp.
……and impaled someone.
ortidog
A radio ad being played over loudspeakers as a tramp coughs up ‘surprising pennies’ would have been more effective.