Remember that LongLivePlay stuff that Sony teased a little while ago? Well, it’s all out in the open now. The advertising campaign, which we linked to in the “mysterious video” story we ran, is about celebrating gamers, apparently.
Whatever the marketing spiel behind it, what it has done is give us some more decent Sony advertising. This is reminiscent of some of the exceptional PlayStation 2 advertising we saw back when that console was Sony’s hot ticket. As much as I like Kevin Butler’s sideways swiping and self aware scripts, I really enjoy this new tack.
What do you guys think of it?
http://www.youtube.com/watch?v=mdWkKKSckNk
Kovacs
For Michael!
nemesisND1derboy
To Arthur!
Sympozium
To Bob!
The Lone Steven
Who is bob? And FOR THE GREY WARDENS!
Sympozium
Bob from the transport thing?…many Bobs
The Lone Steven
But which Bob do you mean? There is so many Bobs! *grabs a machine gun and kills them all* :op
Sympozium
Oh yes Sideshow Bob? wait..
bunimomike
You have my sword.
Skyfire
And my Axe :), good trailer though.
The Lone Steven
And you have my bow.
Kennykazey
And my omniwrench.
Jas-n
To Jack!
Boomshanks
To the windoooooww
Kennykazey
To the wall!
enroene
Made my day
nemesisND1derboy
It’s brilliant. It shows that the U.S. marketing lot really get what make good PlayStation advertisements, which the European lot don’t. I want to see this quality of advertisement in Europe, rather than the cack we normally get. Sure, SCEE have many languages to deal with, but their efforts so far have been lacklustre.
More of this please.
Crocadillian
They could save themselves money and just run these adverts instead, or let SCEA handle the European PSN too. Just a thought, XD
Jim H [Teabags]
Brilliant stuff. Most of what’s there will only connect with gamers, but hopefully this new campaign will hit big for Sony. Why? So this time next year we have even better ads.
Cray2k
Does this mean KB’s out?
Kovacs
Considering he tweeted about it, I doubt it.
teflon
And considering how he introduced the LLP campaign in the first place…
bacon_nuts
Doubt it, It was his idea apparently :P I’ll cry if he’s out anyway.
yogdog
That was awesome beyond what I initially thought it would be. Impressed!
p9ul
Brilliant – they should run a competition to see how many characters / games you can spot.
Has Nathan Drake been on the pies?
Youles
Yeah, I thought Drake had.
Sackboy FTW!!
Jaffa-the-Cake
He has piled on the pounds since he finished UC3 hasn’t her
Crazy_Del
KB should have been a barman!
p9ul
+1
AG2297
That would have been hilarious!
GhostViper
I love how some people on the blog get angry that is was a commercial. That what you get from rumors.
Sympozium
To be honest the Playstation Blogs has always been known to attract idiots.. no shock
tom_lord
Wonderful advert! It was obvious it wasn’t going to be a new game or PS Home…….I don’t know why people thought it was anything else other than marketing…?! A great teaser though, got the whole internet talking! :)
tactical20
Was thinking the same thing!
The Lone Steven
This is excellent but it is dispointing that LLP is just advertising. :-/ I wonder if they would all end up kicking the crap out of each other if they all got drunk? *Goes to Sony and suggest this idea to them* :)
Sympozium
Nah I think its great…. never expected it to be anything else. I like Love Live Play…but whatever SCEE goes for.. *facepalm!*
Kovacs
Two pandas playing backgammon at the bottom of a drained swimming pool somewhere in New Mexico. One is wearing a tutu while the other quotes the virtues of Jungian theory over the inferior maixms of Freud.
They then both transform into hot-rod cars and speed off across a pink desert.
Catch-phrase: “Never Discount Meringues™”