UK retailer GAME is claiming that their initial batch of Kinect peripherals is now sold out, and if you want one you will have to put your name down on a list so that you are first in line for when more stock arrives.
A message on GAME’s site read as follows:
“Kinect, the amazing new gizmo for Xbox 360, is selling out fast. We’ve already hit our limit for launch but you can still preorder with us right here at game.co.uk for a priority place in the queue. As soon as we have more stock in, we will make sure we get your order to you.”
We wonder how many units they had originally; selling out of a million units is great, selling out of ten units not so much. Kinect is due out in the UK next month.
solidsteven
So Move will kick it’s arse and i have yet to see proof that it works without having to stand up or look like a twat.
shields_t
What a cracking strap line, “Kinect: Stand up, and look like a twat”.
Love it.
Kamokazi-UK
or sit down in your plastic boat… and look like a twat.
Moakesice
haha, i like the sound of this
stueeeee
I wanna know how many boats they’ve sold! Best have a couple left…
jonny_bolton
Game was told by Microsoft that we would only be allocated for pre-orders until those were sold out. No store would receive any free sale Kinects.
Bilbo_bobbins
basically meaning they are worried they will sell?
Lal
Funny that, the store that i work for still had 60 units to shift.
“Must have item for Christmas”. (I laugh every time someone says it in the shop)
djhsecondnature
This kind of statement means nothing without knowing the quantity – as you said.
lewis815
Oh, MS going down the WiiFit “sorry.. we haven’t got enough stock, eep everyone panic buy” route then..
cc_star
Probably… it is the worlds best marketing tactic, someone should tell Sony, rather than having a pile of boxes looking forlornly at passing customers ignoring it.
Jas-n
Amazing, new… all the things that Kinect is not, and I know Move isn’t all new either.
But then again this is game, they try to sell you Kinect even if you’re looking at the PS3 stuff.
Bless game though, someone probably didn’t write down enough 0’s.
cc_star
My local GAME have advertised that it won’t be possible to buy a Kinect on day 1 for weeks or months now… pre-ordering was the only way.
I can see Kinect being like the Wii Fit board which every time there is a delivery in to the store it sells out within 15mins
Move, however, there’s stacks of them – not that anyone seems to still be playing it
solidsteven
I’ll get Kevin Butler he’ll sort out:D.
Yahavage
I don’t think this will be the case. It might be how MS wants it, but you’re dealing with two very different customer bases here, and also the price tag on Kinect is quite a bit more than it was for Wii fit. Let’s face it, most people who buy an xbox don’t buy it with the idea that they’ll ‘get hours of fun and entertainment the whole family can join in on!’ They’re thinking of the xbox exclusives they want access too, none of which have Kinect support? You know Halo, GoW, stuff like that. That’s how I see this going anyway.
cc_star
That is the whole point of Kinect though.
As they are heading towards 50m X360 sales there isn’t any core gamers left to sell too, which is why they are pitching Kinect as a separate console launch.
Halo, Gears, Fable & Forza for one crowd and Kinectimals, Dance Central & fitness stuff for the arguable much bigger crowd for whom buttons and intricate control methods are a mystery.
Restricting supply, creates demand, keeps the price point higher than it otherwise may be… its a key tactic in a manufacturers armoury
AG2297
@cc_star
I agree that they are going for a different market here (casuals/family) but you still need a 360 to use it. If someone walks into game and you have to sell them a console its not ps3, xbox360, kinect or move… its xbox360 + kinect or ps3 + move. So saying they are pitching it as a seperate console launch dosnt really work as I think it will be too pricey for the main causal market (buying both an xbox360 and kinect)and people who already have an xbox360 are the wrong market for it.
Yellow 13
@AG2297
That’s the smartest thing i’ve read on this article.
cc_star
You’ve completely misjudged what ‘casual’ means
Casual gamers (when they see something they want, or think they need) possibly spend more than core gamers who know what they want and make a key purchase or so a month and then play it to death,
‘Casuals’ are the people who bought a Wii in some hugely expensive GAME bundle with a load of tacked on crap they don’t explicitly need, they’re the people who pay full RRP for games and don’t search out best prices online, or special launch day offers, they’re the people who bought a balance board even if it took them months to do so (supply/demand thing again), they’re the people who spend £40 at the drop of a hat on some waggle crap like Wii music(plus loads more on the pointless accessories), they’re the people who buy all the accessories, like plastic swords, bows , guns etc, they’re the people who have a DS for every family member, they’re the people who… oh you get the picture…. they spend!
A 360+Kinect bundle is small fry in comparison to some of the Wii bundles I see walk out the door either when I used to work there a couple of years ago or when I now visit.
Don’t confuse the word ‘casual’ with the word ‘poor’ or ‘frugal’ or whatever
Apart from a couple of key franchises it is the ‘casuals’ who subsidise the development the AAA games we know and love, underestimate them at your peril, they keep the wheels turning, they keep the stores open. In fact we should all adopt one.
Voganlight
The thing is, most of the casual market doesn’t even know about Kinect. For example, yesterday my parents saw that dance revolution (That’s the name right?) being used in a program. Guess what they said: Hmm that Wii-game is perfect for our daughter (my sister), I told them it was for the Xbox360.
So, instead of buying Kinect, they went to the shop and bought Just Dance.Xbox is seen as too much of a bussiness, whereas the wii has that family-feel about it.
AG2297
Well ill be looking to see how many Kinect bundles I can sell, and its the casuals who I will have to aim for so we shall see how deep they are willing to dip their hands in their pockets but I estimate it is not deep enough. Hopefully (for me :P) I am wrong and you are right.
pj--uk
in the game i work at move seems to be selling pretty well thank you (even though it has the managers of the stores pushing kinect as though they all got one free at the last game conference)to contend with,oh and by the way im still enjoying move with ruse,re5 and mag.having good stock levels of what your trying to sell should not be seen as a bad thing.
cc_star
Having good stock levels is a good thing, however, having limited (not shortage, but limited) stock levels can be better.
pj--uk
well for the company that wants to whip up false demand yes but for the customer no plus speaking from my point of view it just makes xmas even worse.
cc_star
Understand (& sympathise with Crimbo bit) that, but Wii Fit says hi
SpikeyMikey23
oohhh if i had the cash, think how much one would sell for on ebay if there was a ‘wii / wii fit esque’ shortage!
i remember being offered £400 quid for a 2 month old wii by at least 4 women in work. knew i should have gone for it at the time!
bunimomike
Best off you’ve had from a woman in years, fella.
STILLCANTTHINKOFAGOODPSNNAME
to right!, no man woman or gofer has offerd me £400 for old wii before and i stink of it so its not poor advertising
Danza Di Fuoco E Ghiaccio
probalby available elsewere…
Lymmusic
don’t care…
AG2297
why comment then?
Danza Di Fuoco E Ghiaccio
TSA points :D
moshi
comment whore tut tut
solidsteven
If you want TSA points just post in the forum.
Ryan1991
Oh the irony Steven.
citizeninsane45
I don’t know who is pre-ordering it. I have about 10 mates with 360’s as their main console and none of them have. Come to think of it, they don’t have much more than a vague interest in it.
cc_star
I wouldn’t imagine many people who currently have a 360 would be buying one.
Lal
I would be inclined to agree with you on that.