Well, the price wars have been hotting up for some time now so it’s not surprising to see someone go as low as possible with the Vita’s launch price.
That's Asda price.
That’s a considerable bargain, but it’s unlikely to be the last one, with other supermarkets surely going to play their hands soon enough.
In addition, we assume this is just for the console itself so factor in any special pre-order packs or bundled memory cards when you’re planning your purchase.
We’ll let you know, obviously, if any other prices roll in between now and Wednesday.