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Black Ops II Gets To $1 Billion In Sales One Day Quicker Than Modern Warfare 3

And two days faster than the Avatar movie, in a frankly bizarre comparison.


Iconic imagery. That'll be Call of Duty then.
Worried that Activision’s latest shooter – Black Ops II – isn’t selling well? Don’t be, it’s doing just fine – you can relax now.

In a press release issued this lunch time, Bobby Kotick has been jumping up and down in celebration that Mason’s latest adventure reached a billion dollars (a BILLION) in a day less than it took Modern Warfare 3 to reach the same lofty height.

And – amusingly and somewhat bizarrely – the same PR spouts that that’s two days faster than it took James Cameron’s wandering epic Avatar to get to that magical number.

“The release of Call of Duty has been one of the most significant entertainment events of each of the last six years,” said Bobby, CEO of the company. He goes onto say words like “cumulative” and “combined” but essentially he’s saying it’s selling like crazy.

The franchise has sold more (in terms of theatrical box office receipts) than the Harry Potter and Star Wars movies, showing that gaming really is the biggest entertainment thing ever.

“It is incredibly humbling and gratifying to be a part of it,” says Activision’s Eric Hirshberg, as part of the albeit not terribly humble mailer.

We’ve not reviewed Black Ops II yet, but we’re getting to it…

13 Comments
  1. cc_star
    Team TSA: Writer
    Since: Forever

    Gaming in decline, with declines on top of declines continuing… investors spooked by gaming, with catastropic shareprice collapses from EA, THQ, Take-Two etc… It’s no surprise Activision compare themselves with the entertainment industry at large… what’s the point in being the biggest fish in a shirinking pond?

    Impressive financial performance from BlOps2 though, especially as actual sales volumes have fallen in-line with shrinking market.

    Comment posted on 05/12/2012 at 13:38.
  2. bunimomike
    Member
    Since: Jul 2009

    Good for them. That’ll keep the head-honchos happy over Christmas.

    Comment posted on 05/12/2012 at 13:41.
  3. Nate
    Member
    Since: Apr 2010

    As much hate as COD as a series gets, this latest instalment is certainly deserving of those sales. It is a big improvement over the last few by quite a way. While it is always a shame other deserving titles don’t do as well, it is good to see the franchise is still evolving. It would be easy by now to push out a lesser game riding on the COD name (Declassified).

    Comment posted on 05/12/2012 at 13:42.
  4. jimmy-google
    Member
    Since: Feb 2009

    Sales numbers have been falling for COD for the last two years. Far less discounted sales this year (at least in the UK), eventually something has to give.

    From a financial stand point it may seem better to bring in the same cash for fewer sales but that’s less people to sell DLC to and papering over the fact that those buying COD are falling by as much as 20% at some retails and between 10-15% overall.

    Maybe Avatar isn’t the best film to compare to now either as Skyfall has taken more in 40 days in the UK than Avatar took in 11 months.

    Comment posted on 05/12/2012 at 13:53.
    • IAmJacksMedullaOblongata
      Member
      Since: Nov 2011

      Gaming is global as is the film industry. The Avatar figure is global as is the COD number. It would make no sense to mention a film that has beaten what is being used as a watermark because it did more business in ONE country.

      Comment posted on 05/12/2012 at 14:11.
      • jimmy-google
        Member
        Since: Feb 2009

        That’s why I said maybe, I don’t know what Skyfall has done around the rest of the world. Avatar was also released in a different economical climate where Skyfall is at the same time which is a fairer comparison. I don’t believe PR guys have adjusted for inflation either.

        I also don’t know the overall sales to date of COD and Avatar, I believe Avatar is around 2.7 Billion so beating it to 1 billion isn’t a great comparison if COD never gets near it’s total gross.

        Comment posted on 05/12/2012 at 14:47.
  5. IAmJacksMedullaOblongata
    Member
    Since: Nov 2011

    There’s no oddness about quoting Avatar. It was done last year as well.

    It’s quoted because there is an effort to show that gaming is a viable entertainment medium. Showing that one piece of entertainment hit a milestone before another piece of entertainment is a way of not only presenting the success of the game but also of the industry as a whole.

    Comment posted on 05/12/2012 at 14:08.
  6. MDL199
    Member
    Since: Nov 2012

    Whatever you think about COD (i’m a fan), these sales figures give a good 2 finger salute to those know it all’s who are now routinely predicting the death of console gaming.

    Comment posted on 05/12/2012 at 17:05.
    • Forrest_01
      Member
      Since: Jun 2009

      I see what you are saying, but bear in mind that a large percentage of these figures will be PC copies of the game.

      Comment posted on 05/12/2012 at 17:14.
      • bunimomike
        Member
        Since: Jul 2009

        Actually matey, until recently, COD sales were only 15% on the PC. I think I remember reading one franchise (has to be this one?) selling 9mill:1mill for console:PC.

        Comment posted on 05/12/2012 at 22:17.
      • Forrest_01
        Member
        Since: Jun 2009

        Yeah, perhaps ‘large percentage’ was a poor choice of words there – What i was getting at was simply that all sales can’t be attributed to ‘console sales’.

        I know many a person that wouldn’t dream of playing anything like this without a mouse/keyboard combo.

        Comment posted on 06/12/2012 at 09:39.
  7. The Lone Steven
    Never heard of him.
    Since: May 2010

    Impressive but a bit predictable as it’s COD. It will always sell and make billions. But to make a billion in one day is surprising as i can’t remeber if that has ever been done before in the gaming industry.

    Comment posted on 05/12/2012 at 17:47.
    • a inferior race
      I'm special
      Since: Jul 2009

      Ummm… it made $1 billion in one day less than MW3. It did NOT make $1 billion in a day.

      Comment posted on 05/12/2012 at 20:54.

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