Iconic imagery. That'll be Call of Duty then.
In a press release issued this lunch time, Bobby Kotick has been jumping up and down in celebration that Mason’s latest adventure reached a billion dollars (a BILLION) in a day less than it took Modern Warfare 3 to reach the same lofty height.
And – amusingly and somewhat bizarrely – the same PR spouts that that’s two days faster than it took James Cameron’s wandering epic Avatar to get to that magical number.
“The release of Call of Duty has been one of the most significant entertainment events of each of the last six years,” said Bobby, CEO of the company. He goes onto say words like “cumulative” and “combined” but essentially he’s saying it’s selling like crazy.
The franchise has sold more (in terms of theatrical box office receipts) than the Harry Potter and Star Wars movies, showing that gaming really is the biggest entertainment thing ever.
“It is incredibly humbling and gratifying to be a part of it,” says Activision’s Eric Hirshberg, as part of the albeit not terribly humble mailer.
We’ve not reviewed Black Ops II yet, but we’re getting to it…