Pandora launches jewellery range with a Animal Crossing dream island

Stefan L 29/09/21 Comments Closed

Jewellery brand Pandora has jumped onto the Animal Crossing bandwagon with a themed island for the launch of a new range of Pandora ME jewellery. Sure, they’re a bit late to this particular party, but they’re making a sparkly entrance.

The island will let visitors take away a range of custom clothing with designs inspired by the jewellery range, as well as pop into the Pandora Factory, which has been designed to match the Chiang Mai production facility with solar panels, water features and palm trees.

The island was designed by Blarla Button and Lauran Carter, with the guidance of Pandora Creative Directors Filippo Ficarelli and Francesco Terzo. It also includes homes that have been inspired by Charli XCX, Donté Colley, Beabadoobee and Cecilia Cantarano.

In order to visit, you’ll need to go and take a nap, using the Dream Suite feature that was added after release. The Pandora ME dream code is: 8361-3102-9206.

Animal Crossing Dreaming guide – how does the Dream Suite work in New Horizons?

Animal Crossing was all the rage through the spring and summer of 2020, selling millions of millions of copies and getting marketing executives all excited about the possibilities that being able to create and visit different islands could offer. It was such a defining game that various politicians like Alexandria Ocasio-Cortez and then Presidential candidate Joe Biden got involved with it to varying degrees.

The bubble has largely burst now, though, and while the game surely remains exceedingly popular, it’s no longer the hotbed or marketing potential it once was. Not only that, but Nintendo’s regular content updates to the game through 2020 have dried up in 2021, with fans complaining that the company has seemingly forgotten about what was one of their biggest ever successes.

Not for long, though. At the Nintendo Direct last week, the company might have focussed on upcoming games like Bayonetta 3 and Splatoon 3, but there was also a little teaser for an update coming to Animal Crossing in November, showing The Roost opening up 24-7 in the upper floor of the Museum, which is traditionally run by pigeon barista Brewster.

The teaser notes that a dedicated Animal Crossing: New Horizons Direct stream will take place in October, detailing the new content coming to the island in November. Fans are already speculating about what else might appear in the game, with fan favourite features like Gyroids on the list of many people’s wants.